Ladybug Teknologies Develops Real-Time Drinking Buddy for Social Drinkers BAQ Tracker(TM) Goes Mobile on BlackBerry

CAMBRIDGE, ONTARIO, Oct 08 (MARKET WIRE) --
Social technology expert, Ladybug Teknologies Inc., announced today that
it has developed a software application for smart phones that will keep
social drinkers aware of their blood alcohol concentration (BAC) while
they drink. BAQ Tracker(TM) Mobile integrates an advanced algorithm used
extensively by leading forensic toxicologists into its easy to use
Blackberry application. BAQ Tracker Mobile (www.baqtracker.com) takes the
user beyond a simple calculation of BAC and provides social drinkers with
a real-time, on-device simulation tool that has been benchmarked against
enforcement quality breathalyzers.

BAQ Tracker Mobile features:

-- A time-to-zero on-screen clock for real-time decision making
-- A friend profiler that demonstrates the differences in BAC amongst a
group of socializing friends
-- An on-device library that increases the knowledge of the user and
dispels myths about social drinking

"BAQ Tracker Mobile is the first product in the next generation of
applications/solutions to equip social drinkers with the tools to drink
responsibly. This next generation of solutions will leverage cost
effective and readily available smart phone technology to make drinking
smart a reality for all," said Sherry Colbourne, Co-founder and Chief
Executive Officer of Ladybug Teknologies. BAQ Tracker Mobile augments
Ladybug's current line of training programs and technology solutions that
enable the consuming public to adopt a "consciously responsible" approach
to social drinking.

Renowned forensic toxicologist, James G. Wigmore, has this to say, "even
though it has been illegal to drive with a BAC over .08% in most
countries for over 40 years, it has been difficult for social drinkers to
determine their BAC easily and prevent potentially tragic consequences.
Most of the inexpensive breath alcohol testers that can be purchased at
stores are unreliable and produce erratic results. In addition, these
testers have to be operated properly, routinely calibrated and are very
obtrusive in a social situation. BAQ Tracker Mobile is based on
calculations of BAC that are methodically conducted by forensic
scientists in criminal court. This technology is easy to use and is
unobtrusive. BAQ Tracker is a great step forward for people who want to
drink responsibly."

Beyond being a very useful and educational BAC simulator, Ladybug
Teknologies hopes BAQ Tracker Mobile will be an agent of social change.
As part of the promotional efforts for BAQ Tracker Mobile, Ladybug
Teknologies will engage community-focused charities and not-for-profits
in a partnership program whereby partners will receive $1 - donated by
Ladybug - for every download of the app that comes through that partner
channel. Partners will be selected based on their cohesiveness to the
overall objective of social change. For consideration as a partner,
organizations are invited to contact Ladybug Teknologies at
info@ladybugteknologies.com.

BAQ Tracker Mobile bridges the gap between expensive, but highly
reliable, enforcement-quality breathalyzers and the "educated guess
approach" used by most social drinkers. Since implementation of the new
.05% BAC sanctions in May 2009, Ontario police have issued approximately
51 short term suspensions a day to well-intending social drinkers.
According to Ladybug's Chief Operating Officer, Chris Montag,
"enforcement-quality breathalyzers have always been the tool of choice
for high earning professionals and those who can't afford to lose their
license - the investment just makes sense. BAQ Tracker Mobile will enable
students, young professionals and the consuming public to access a
scientific quality simulator based on calculations used by forensic
toxicologists for a fraction of the cost." BAQ Tracker Mobile can be
downloaded for $9.65 Cdn or $8.95 US from BlackBerry's App World /
Entertainment / Food & Drink
(http://appworld.blackberry.com/webstore/content/3363).

About Ladybug Teknologies Inc.

Founded in 2002, Ladybug Teknologies is defining a unique business model
as a socially-focused technology company that develops and sells products
and solutions to social drinkers. For more information about Ladybug
Teknologies Inc., or to apply for participation in BAQ Tracker Mobile's
Partnership program, please visit www.ladybugteknologies.com.

About James G. Wigmore, BSc

Jim Wigmore is one of North America's foremost forensic alcohol
toxicologists, having worked at the Centre of Forensic Sciences in
Toronto for nearly 30 years. He has testified in over 800 criminal cases
involving alcohol impaired driving and impaired driving causing death and
injury. He has been a member of the Alcohol Test Committee, the sole
scientific advisor for the federal Minister of Justice on breath and
blood alcohol testing from 1993 to 2005. He has published over 80 papers
on various aspects of forensic alcohol testing including his most
requested - "A Simulation of the Effect of Blood in the Mouth on Breath
Alcohol Concentrations of Drinking Subjects" published in the Canadian
Society of Forensic Sciences Journal in 2002. Jim is the recipient of the
Derome Award recognizing his outstanding contributions to the field of
forensic sciences, an award which has been bestowed to only two other
Canadian forensic scientists. He is a leading authority on alcohol
literature and has a database of over 8,400 studies on this topic.
Currently he is a faculty member of the Center of Studies for Law in
Action, R.F. Borkenstein Course on Alcohol and Highway Safety: Testing
Research and Litigation at Indiana University in Bloomington. Jim has
been an advisor to Ladybug Teknologies since 2004. A detailed CV can be
obtained at www.borkensteincourse.org/facultyWigmore.html.

Contacts:
Media Contact:
Ladybug Teknologies Inc.
Adam Crake, Public & Media Relations
+1-519-653-3117 ext.421
media@ladybugteknologies.com
www.ladybugteknologies.com

Copyright 2009, Market Wire, All rights reserved.

-0-