Bytemobile Launches Lossless Media Optimization to Help Operators Maximize Infrastructure ROI

MOUNTAIN VIEW, Calif.--(Business Wire)--
Bytemobile, Inc., the global leader in mobile internet solutions for wireless
network operators, today announced its new Lossless Media Optimization
application. Deployed on the Unison Mobile Internet Platform, this application
is designed to reduce the impact of explosive growth in video usage on
operators` networks while contributing to an improved user experience. As a
cost-effective solution for operators concerned about escalating multimedia
traffic, Lossless Media Optimization requires minimal hardware investment,
supports all popular video types, and in no way affects video quality.

The clientless Lossless Media Optimization application enables operators to
efficiently manage network resources by streamlining the delivery of all video
and other multimedia while maintaining maximum transparency to the end user. The
application adjusts the video transmission rate to remain in line with actual
video play time - without degradation of quality - and ensures that bandwidth
consumption on the network is the minimum required for a continuous video
stream. As a result, operators are able to support more subscribers and more
data traffic without extensive investments in new spectrum, base stations,
backhaul, and other infrastructure equipment.

"Media Optimization is becoming a critical component in operators` arsenal to
control costs associated with serving the fast-growing network demands of
multimedia traffic," said Joel Brand, vice president of Product Management at
Bytemobile. "In some networks, video has already surpassed web browsing as the
dominant form of data traffic. The Lossless Media Optimization application was
designed to be a simple add-on to Bytemobile`s Web Optimization solution which
has already been successfully deployed by 111 operators worldwide."

Recent trials of the Lossless Media Optimization by tier-one operators in Europe
and Asia have shown that the application supports 25-30% data reduction across
all video traffic on the network. When deployed together with Bytemobile`s Lossy
Media Optimization and Web Optimization applications, operators can realize as
much as a 50% reduction in their overall data traffic.

To learn more about the media optimization applications in Bytemobile`s product
portfolio visit the company`s website.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions which
enable wireless network operators to deliver value-added data services to
consumers on all mobile devices. Bytemobile solutions have been installed in the
networks of 111 operators in 54 countries and 12 of the world`s top 15 tier-one
operators. Customers include AT&T, China Mobile, China Telecom, KDDI, KPN,
Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica,
TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with
regional sales and support offices in Wokingham, U.K.; Belfast, Northern
Ireland, U.K.; Dubai, U.A.E.; Mumbai, India; Beijing, China; Seoul, Korea;
Singapore; and Sydney, Australia; and research and development centers in
Patras, Greece; Beijing, China; Mountain View, California; and Champaign,
Illinois. The company is committed to helping its customers and partners deploy
green mobile internet solutions in a sustainable network environment. To learn
more about Bytemobile, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo and Unison are trademarks, service marks and/or
registered trademarks of Bytemobile, Inc. in the United States and other
countries. All other trademarks, service marks and product names used herein are
the property of their respective owners.

Bytemobile
Stacey Infantino, +1 650-641-7655
Public Relations Manager
sinfantino@bytemobile.com
Graham Carey, +44 (0) 7826 946002
Director, Marketing, EMEA
gcarey@bytemobile.com

Copyright Business Wire 2009