Campari Calendar 2010: The Aperitif in Twelve Stories

MILAN, October 8 /PRNewswire-FirstCall/ -- The Campari Calendar 2010 is a
story and Milan is the setting. Through photos taken by Simone Nervi, the
Campari woman interpreted by the seductive Olga Kurylenko, is reinvented with
new passion and, of course, a Campari aperitif.
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Campari Milano, Campari's eleventh calendar, speaks to us through the
simple but captivating, modern and sophisticated fascination of places,
intriguing moments and the city's most absorbing ritual: the aperitif.
We are on the historic tram 609. Olga is at the centre of the action. We
follow her. Little by little Milan reveals itself to us, and together with
Campari, creates the setting for every shot. Campari and Milan both live in
the gaze of Olga Kurylenko. Like the Campari woman, Milan shows and hides
itself, winks and withdraws, daring us to continue following her.
The story of Campari Milano begins.
"Olga was a natural choice: an international actress, with great charm,
grace, elegance and sensuality that represents the perfect incarnation of the
Campari brand", says Bob Kunze-Concewitz, CEO of Gruppo Campari.
Olga Kurylenko came to international fame as the character 'Camille' in
the most recent James Bond film Quantum of Solace.
"It was a truly unique experience. I was delighted and intrigued by
Campari's proposal: to play the Campari woman and interpret the essence of
Red Passion. For me, Red Passion is a lifestyle full of vitality and
confidence, it's about feeling and expressing emotions. I have a great
passion for life and for the work that I do, I enjoy being constantly active.
For this reason, I feel a sense of affinity with Campari, which like me is
dynamic, passionate and cosmopolitan", says Olga Kurylenko.
In keeping with its experimental approach to the arts, Campari chose the
young up-and-coming Italian photographer Simone Nervi to immortalise Olga
Kurylenko. He works with images and bodies, moulding and changing them to
show the observer his deep passion for reality, its form and representation.
A limited run of 9,999 copies of the Campari Calendar 2010 is being
printed, to be distributed worldwide.
The Campari Milano concept was devised by MRM Worldwide Italia.
chiara.latella@campari.com
http://www.camparigroup.com
SOURCE Gruppo Campari

Gruppo Campari Chiara Latella - Communications & International PR,
+39-(02)-62251, chiara.latella@campari.com