Bytemobile Unveils Clientless Media Optimization Solution for iPhone and Android Devices

MOUNTAIN VIEW, Calif.--(Business Wire)--
Bytemobile, Inc., the global leader in mobile internet solutions for wireless
network operators, today announced a significant enhancement to its Media
Fidelity suite of applications which now offers multimedia optimization for the
Apple iPhone and Google Android mobile devices. The functionality of the new
clientless solution supports video codecs such as MPEG-4 and H.264 and the
popular MP4 container. The application is designed to help operators cope with
accelerating traffic growth as a result of video consumption on high-end
smartphones.

According to analysis of data traffic across the 3G networks of Bytemobile`s
larger customers, the Apple iPhone generates more than 50% of the total traffic
on the network - with video accounting for approximately 40% of that figure.

"The success of the iPhone has proven to be a double-edged sword for operators,"
said Joel Brand, vice president of Product Management at Bytemobile. "While the
device causes users to pay a premium for data services, the resulting traffic
puts an immense strain on the network. Now that we`re seeing the beginning of
the end of iPhone exclusivity among a select few operators, we will also see
increasing network congestion and associated pressure on profitability. By
implementing data reduction solutions - in particular, media optimization -
operators can continue to service new data subscriptions without
capital-intensive investments in capacity expansion."

The Media Optimization applications deployed on Bytemobile`s Unison Mobile
Internet Platform act as a transparent video proxy to alleviate network
congestion. Designed to significantly reduce video traffic while improving the
user experience, these server-based applications require no client software and
are fully interoperable across all standard media players. This allows operators
to offer their customers a highly optimized multimedia experience and
cost-effectively increase their network`s available bandwidth to service
additional users and traffic.

Bytemobile`s Media Optimization solutions also provide operators with flexible
control of their network resources. The video reduction capabilities of these
solutions can be strategically applied to subscribers based on rate plan, usage
profile, video source, device, or any other identifying parameters. As a result,
the solutions help operators control network abuse and create new revenue
opportunities for customized data services and intelligent pricing plans.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions which
enable wireless network operators to deliver value-added data services to
consumers on all mobile devices. Bytemobile solutions have been installed in the
networks of 111 operators in 54 countries and 12 of the world`s top 15 tier-one
operators. Customers include AT&T, China Mobile, China Telecom, KDDI, KPN,
Orange, Orascom, Sprint Nextel, T-Mobile, Telecom Italia Mobile, Telefónica,
TeliaSonera, Vodafone, and WILLCOM. Bytemobile is a privately held company with
regional sales and support offices in Wokingham, U.K.; Belfast, Northern
Ireland, U.K.; Dubai, U.A.E.; Mumbai, India; Beijing, China; Seoul, Korea;
Singapore; and Sydney, Australia; and research and development centers in
Patras, Greece; Beijing, China; Mountain View, California; and Champaign,
Illinois. The company is committed to helping its customers and partners deploy
green mobile internet solutions in a sustainable network environment. To learn
more about Bytemobile, visit www.bytemobile.com.

Bytemobile, the Bytemobile logo, Media Fidelity, and Unison are trademarks,
service marks and/or registered trademarks of Bytemobile, Inc. in the United
States and other countries. All other trademarks, service marks and product
names used herein are the property of their respective owners.

Bytemobile, Inc.
Stacey Infantino, +1-650-641-7655
Public Relations Manager
sinfantino@bytemobile.com
or
Graham Carey, +44 (0) 7826 946002
Director, Marketing, EMEA
gcarey@bytemobile.com

Copyright Business Wire 2009