Jumpstart Adds New Car Pricing Expert to In-Market Community; Industry Innovator TrueCar Chooses Jumpstart for

SAN FRANCISCO, CA, Oct 08 (MARKET WIRE) --
Today, Jumpstart Automotive Group (www.jumpstartautogroup.com) announced
the addition of TrueCar, Inc. (www.TrueCar.com) to its diverse,
high-quality community of in-market automotive publishers. TrueCar's
engaged, low funnel car shopping audience will join Jumpstart's existing
network, which includes automotive publishers Vehix.com, Consumer Guide
Automotive, JD Power Autos, and Car and Driver, offering automotive
advertisers highly targeted access to car shoppers close to making buying
decisions.

TrueCar offers in-market, new car buyers best-in-class data and
transparency into local new car pricing on the models they are
researching. Launched in April of 2009, TrueCar's service has been lauded
as one of the most innovative and effective online research tools for car
shoppers. TrueCar Price Reports are widely made available, for free, on
web sites such as US News Autos and PriceQuotes.com.

"As media consumption continues to fragment, being able to reach a highly
engaged in-market shopping audience is crucial to our advertisers' ongoing
success," explained Grant Whitmore, Chief Marketing Officer, Jumpstart
Automotive Group. "We are excited by TrueCar's product vision and their
ability to quickly build a passionate and loyal following of car shoppers.
By Adding TrueCar to the Jumpstart family of premium publishers, we are
closer to our goal of providing the most diverse, high-quality automotive
audience in the market."

According to Jumpstart, 85% of car shoppers visit in-market websites such
as TrueCar prior to making a purchase decision. Their visits are typically
very focused and increase in frequency leading up to the purchase of a new
or used vehicle. The premium automotive publishers that constitute the
Jumpstart network provide valuable shopping information that is critical
to the car-buying decision.

"We did our homework; Jumpstart is clearly the better option in automotive
advertising," said Scott Painter, CEO of TrueCar. "Jumpstart's
demonstrated ability to leverage high-quality in-market sites, coupling
the best brands with the most innovative marketing solutions is a perfect
match for TrueCar."

TrueCar will be immediately joining the Jumpstart Automotive Group. For
more information on Jumpstart's network of in-market publishers, please
visit: http://www.jumpstartautomotivegroup.com/audience/index.html

About TrueCar (www.truecar.com)

TrueCar (www.truecar.com) is the authority in new-car pricing. It
aggregates multiple data sources to show car buyers and dealers how much
people actually paid for a particular car in their geographic area. It is
offered online, free of charge -- so anyone can know at any time what is
considered a good or great price. Consumers no longer walk into the
dealership only partially informed and fully suspicious: they walk in
knowing exactly the price of a fair deal. Dealers gain real-time, unbiased
information about marketplace pricing, helping them know how to price
their cars to sell more and gain market share from other dealers. Led by
a highly experienced team from the automotive and technology industries,
TrueCar is based in Santa Monica, California.

About Jumpstart Automotive Group

The Jumpstart Automotive Group brings together the most diverse audience
of in-market automotive shoppers with the industry's most influential auto
enthusiast brands to dramatically improve the effectiveness and efficiency
of automotive marketing across digital, print, and mobile platforms.
Fueled by a passion for performance, the Jumpstart Automotive Group is
committed to the development of quality content and services for
consumers and to maximizing publisher revenue and advertiser results
through innovative products and services. The portfolio of publishing
partners include Vehix, Consumer Guide Automotive, JD Power Autos,
Shopping.com Autos, Car and Driver, Road & Track, CarSoup.com,
U.S.News.com, HybridCars, CarGurus, and TrueCar. Additionally, Jumpstart
has been on the forefront of behavioral targeting and is now developing
leading research and strategic insight products.

Media Contact:
Sarahjane Sacchetti
Jumpstart Automotive Group
Email Contact
415.254.6100

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