Nature's Pride(R) Bread to Sponsor First Annual Foodbuzz Blogger Festival

Nature's Pride to Break Bread with America's Top Food Bloggers; Launches
Foodbuzz Brand Profile Page

IRVING, Texas, Oct. 8 /PRNewswire/ -- Nature's Pride® bread, the only brand of
100% natural breads available across the country, will be an official sponsor
of the first annual Foodbuzz Blogger Festival -- a first-of-its-kind event
that will bring together America's top food bloggers to network and nosh over
good eats and in great company. Hosted by Foodbuzz, the fastest growing food
site that aggregates, organizes and curates more than 1.5 Million blog posts
from 10,000 food blogs worldwide, the invitation-only festival will take place
November 6-8, 2009 in San Francisco, CA.

Nature's Pride will be participating in several of the Foodbuzz Blogger
Festival events, including the "Afternoon Tasting Pavilion" on Saturday,
November 7 from 12:30 - 3:30pm, where producers, brands, wineries and chefs
will share tastes and recipes. Nature's Pride will showcase the creative
culinary talents of six festival attendees -- designated as Nature's Pride
"Bread Ambassadors" -- who submitted original recipes using Nature's Pride
that highlight the great taste and natural qualities of the bread. The
Nature's Pride "Bread Ambassadors" will create their featured recipes at the
Tasting Pavilion for festival attendees to taste, discuss and enjoy.

In addition, Nature's Pride will be the presenting sponsor of the "Sunday
Brunch" on November 8. Festival attendees will have the opportunity to break
bread one last time before the end of the festival with classic brunch
favorites such as French toast and egg sandwiches all prepared using Nature's
Pride bread.

"Foodbuzz represents what is important to all food lovers -- 'finding flavor
and sharing taste'. At Nature's Pride we take these qualities to heart,
relying on Mother Nature and 100% natural whole-grain goodness to bake a bread
that tastes truly amazing," said Laura Pitlik, Director of Marketing, Super
Premium Bread at Interstate Brands Corporation, bakers of Nature's Pride. "We
are thrilled to partner with Foodbuzz and America's top bloggers and are
delighted for the opportunity to showcase Nature's Pride, which is becoming a
household staple for people looking for great tasting, 100% natural bread."

Ms. Pitlik added, "We'll also be announcing the latest news from the Nature's
Pride brand at the Foodbuzz Blogger Festival. Stay tuned!"

Nature's Pride has also launched a brand profile page on Foodbuzz as part of
the partnership which can be viewed at
http://www.foodbuzz.com/brands/producer/nature's+pride+bread. The brand
profile page is the first stop for community engagement on Foodbuzz, and will
allow Nature's Pride to stimulate, monitor and interact with foodies about the
brand.

Launched in February of this year, Nature's Pride bread is baked without
artificial flavors or colors, no trans fats, no artificial preservatives and
contains no high fructose corn syrup. Consumers can be sure that if the label
says Nature's Pride it must be 100% natural. Nature's Pride has drawn rave
reviews from consumers and earned high praise from Fitness Magazine as the
best sliced bread and it offers a menu of options including both hearty and
traditional bread varieties. The Nature's Pride product line includes:

-- Premium Hearty Breads (24 oz) - 100% Whole Wheat, 12-Grain, Healthy
Multi-Grain, Country White, Double Fiber, Stone Ground Whole Wheat
with
Honey, Country Potato and Butter Milk varieties are available in
select
markets.

-- Traditional Soft Breads (20 oz) - 100% Whole Wheat, Honey Wheat

For more information on the brand, its varieties and recipes using Nature's
Pride visit www.naturespridebread.com. Follow us on Twitter at
http://twitter.com/Natures_Pride.

Interstate Brands Corporation, the maker of Nature's Pride® products, is one
of the nation's largest wholesale bakers and distributors of fresh baked bread
and sweet goods under various brand names including Wonder®, Hostess®,
Nature's Pride®, Dolly Madison®, Home Pride®, Merita® and Drake's®. For more
information visit www.interstatebakeriescorp.com.

SOURCE Interstate Brands Corporation

Hannah Arnold, or Casey DePalma, both of Linden Alschuler & Kaplan, Inc.
Public Relations, +1-212-575-4545