AudioCodes and BroadSoft Launch Strategic Initiative to Simplify Deployments of IP...
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AudioCodes and BroadSoft Launch Strategic Initiative to Simplify Deployments of
IP Voice Networks
LOD, Israel and GAITHERSBURG, Md., Oct. 8, 2009 (GLOBE NEWSWIRE) -- AudioCodes
(Nasdaq:AUDC), a leading provider of Voice over IP (VoIP) technologies and Voice
Network products, and BroadSoft, Inc., the worldwide leader in VoIP applications
in the telecommunications industry, today announced a strategic initiative that
will significantly simplify the deployment and installation of IP voice
networks, greatly reducing the time it takes for service providers and large
enterprises to deploy advanced IP voice services.
One of the most complex and time-consuming phases for delivering VoIP services
is deploying and provisioning customer premises equipment. Through this
initiative, BroadSoft(R) and AudioCodes seek to expand the addressable market
for advanced IP voice networks by removing complex installation barriers, which
typically keep smaller carriers from moving forward with deployments. This
collaboration tightly integrates AudioCodes Media Gateways, Multi-Service
Business Gateways (MSBGs) and IP Phones with BroadSoft's BroadWorks(R) VoIP
application platform and VoIP Quality of Service (QoS) solutions -- eliminating
many tedious configuration and maintenance processes, as well as quality of
service issues that typically plague multi-vendor solutions.
"BroadSoft is committed to making the deployment process simple and scalable,
and to drive down operational costs for our customers," said Ken Rokoff, vice
president of business development, BroadSoft. "With AudioCodes' end-to-end
customer premises solutions, coupled with BroadWorks' built-in device management
capability, which is available across the entire line of AudioCodes devices, we
eliminated the complex staging and configuration process."
"Simplification of the deployment of next-generation voice services is key to
expanding the addressable market to cost conscious and risk-sensitive carriers,"
said Lior Aldema, Vice President of Marketing and Product Management for
AudioCodes. "The tight integration between AudioCodes and BroadSoft platforms
significantly reduces the cost to train technicians, deploy equipment and
simplifies the after-sale support of advanced voice services."
Through BroadSoft Device Management, providers can quickly provision analog
terminal adapters (ATAs), IP Phones, integrated access devices (IADs) and IP PBX
equipment -- any access device that uses XML/HTTP for profile management -- at
the customer site. A simple login process is used to retrieve the appropriate
user-specific files directly from BroadWorks. Providers manage and control all
aspects of device configuration centrally in the network, greatly reducing the
time it takes to provision phones and eliminating the need for a technician
visit.
Rokoff adds, "Furthermore, we can now guarantee end-to-end "carrier-grade"
service delivery with our BroadSoft PacketSmart VoIP QoS solution."
The BroadSoft PacketSmart software module may be pre-integrated into the
AudioCodes Mediant 1000 media gateways or MSBG platforms. BroadSoft PacketSmart
ensures carrier-grade service quality and reduces support costs and churn by
continuously monitoring and managing customer quality of experience.
AudioCodes Mediant and MediaPack series of CPE access media gateways enable a
range of legacy TDM equipment to be interfaced to service provider networks.
Depending on the product, AudioCodes media gateways support analog and digital
equipment in a wide range of combinations and configurations.
AudioCodes MSBGs add optional WAN termination, router, firewall, Application
Layer Gateway (ALG), Session Border Controller (SBC) functionality, eliminating
a number of separate network devices and are ideal for SMB or branch office
deployments. Optional on-board T1 and DSL interfaces for the MSBG products
eliminate the need for separate physical layer modems or CSU/DSU devices.
AudioCodes and BroadSoft will demonstrate this new simplified solution at
BroadSoft Connections 2009: Voice & Vision at the Phoenician Hotel in Phoenix,
AZ, October 25-28, 2009. For more information on the event, visit:
http://www.broadsoft.com/connections/2009/
About BroadSoft
BroadSoft(R), the world-wide leader of VoIP application software, enables the
delivery of hosted telephony and multimedia services. BroadSoft's family of
carrier-class products, including its award-winning flagship BroadWorks(R)
technology, empowers wireless, wireline and cable carriers to deliver
next-generation voice and multimedia applications and advanced features that
enable them to increase revenue, enhance competitive differentiation and
increase customer satisfaction. BroadSoft products deliver the scale, open
architecture and reliability that the world's leading telecommunications
companies demand to serve mission-critical enterprise and residential broadband
customers. BroadSoft provides VoIP applications to nine of the top 10 and 15 of
the top 25 largest carriers worldwide, as measured by recent annual revenue,
including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de
Espana, Telstra, T-Systems, and Verizon. For additional information, go to
www.broadsoft.com.
BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other
names are trademarks of their respective owners.
About AudioCodes
AudioCodes Ltd. (Nasdaq:AUDC) designs, develops and sells advanced Voice over IP
(VoIP) and converged VoIP and Data networking products and applications to
Service Providers and Enterprises. AudioCodes is a VoIP technology leader
focused on VoIP communications, applications and networking elements, and its
products are deployed globally in Broadband, Mobile, Cable, and Enterprise
networks. The company provides a range of innovative, cost-effective products
including Media Gateways, Multi-Service Business Gateways, Residential Gateways,
IP Phones, Media Servers, Session Border Controllers (SBC), Security Gateways
and Value Added Applications. AudioCodes underlying technology,
VoIPerfectHD(TM), relies primarily on AudioCodes leadership in DSP, voice coding
and voice processing technologies. AudioCodes High Definition (HD) VoIP
technologies and products provide enhanced intelligibility, and a better end
user communication experience in emerging Voice networks. For more information
on AudioCodes, visit http://www.audiocodes.com
Statements concerning AudioCodes' business outlook or future economic
performance; product introductions and plans and objectives related thereto; and
statements concerning assumptions made or expectations as to any future events,
conditions, performance or other matters, are "forward-looking statements" as
that term is defined under U.S. Federal securities laws. Forward-looking
statements are subject to various risks, uncertainties and other factors that
could cause actual results to differ materially from those stated in such
statements. These risks, uncertainties and factors include, but are not limited
to: the effect of global economic conditions in general and conditions in
AudioCodes' industry and target markets in particular; shifts in supply and
demand; market acceptance of new products and continuing products' demand; the
impact of competitive products and pricing on AudioCodes' and its customers'
products and markets; timely product and technology development/upgrades and the
ability to manage changes in market conditions as needed; possible disruptions
from acquisitions; the integration of acquired companies' products and
operations into AudioCodes' business; and other factors detailed in AudioCodes'
filings with the Securities and Exchange Commission. AudioCodes assumes no
obligation to update the information in this release.
AudioCodes, AC, AudioCoded, Ardito, CTI2, CTI(2), CTI Squared, InTouch, IPmedia,
Mediant, MediaPack, NetCoder, Netrake, Nuera, Open Solutions Network, OSN,
Stretto, TrunkPack, VoicePacketizer, VoIPerfect, VoIPerfectHD, What's Inside
Matters, Your Gateway To VoIP and 3GX are trademarks or registered trademarks of
AudioCodes Limited. All other products or trademarks are property of their
respective owners.
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CONTACT: AudioCodes Ltd.
Shirley Nakar
+972-3-976-4000
Shirley@audiocodes.com
BroadSoft, Inc.
Kristin Martell, Director of Corporate Communications
+1-240-364-5147
kmartell@broadsoft.com
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