Research and Markets: The Sandwich Consumer Trend Report: A Comprehensive Resource Identifying Trends and Opportunities in Foodservice

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/a4c9a8/the_sandwich_consu) has
announced the addition of the "The Sandwich Consumer Trend Report: A
Comprehensive Resource Identifying Trends and Opportunities in Foodservice"
report to their offering.

TAP INTO GROWING SANDWICH SALES AND DISCOVER

Sandwiches are the most frequently menued entrée at the Top 250 limited-service
and full-service restaurants, accounting for 31% of all LSR entrées and 15% of
all FSR entrées. To help operators and suppliers better understand the changing
sandwich landscape and opportunities for growth, Technomic has developed the
2008 Sandwich Consumer Trend Report.

Gain a competitive advantage by:

* Leveraging expansive consumer acceptance: Target the 48% of consumers who say
they eat a variety of at least 11 different sandwiches over a one-month period,
with heaviest consumption for burgers (80%), and lightest consumption for ethnic
sandwiches (24%).
* Understanding evolving consumer preferences: Learn how consumers' sandwich
preferences have changed in the last two years alone, with a steep increase in
both deli and breakfast sandwich buying patterns in 2008-a signal of the growing
prevalence of healthy and on-the-go eating trends.
* Addressing multiple consumer needstates: Maintain precise focus on select
daypart trends by offering sandwich options to the 58% of consumers who say they
eat sandwiches for a snack.
* Providing niche offerings: Create higher quality made-to-order sandwiches to
compete with those pre-packaged in grab-n-go deli cases.

COMPREHENSIVE COVERAGE:

This updated report consists of the following areas:

* The latest consumer research surrounding sandwich restaurants and their
products: Tap into this exclusive Technomic survey of more than 1,500 U.S.
consumers, which showcases attitudes and preferences for sandwiches, including
interest in health and wellness, innovative sandwich ingredients and side dish
accompaniments. Understand and compare consumer patronage of the industry's
leading limited-service chains that participate in the "sandwich" category.
* In-depth coverage and analysis of restaurant menus: Discover sandwich trends
among the industry's leading sandwich players, based on Technomic Information
Services' MenuMonitor. This comprehensive and continually-updated online
database houses menu information for over 500 restaurant chains throughout the
United States and Canada, including the Top 250 chain restaurants, emerging
chains and leading independents.
* Menu price comparisons: Armed with menu pricing information and price
comparisons, foodservice operators and manufacturers will gain a better idea of
pricing trends within the industry and learn how their menu item prices stack up
against competitors.

EXPANDED DELIVERABLES

In addition to comprehensive reporting on these topics, Technomic experts
provide the following deliverables:

* Detailed executive report including insights, implications and identification
of opportunities for both operators and manufacturers.
* Rankings and profiles of 20 quick-service sandwich chains and identification
of new emerging players.
* Custom PowerPoint slide deck that can be used to educate account
representatives and their customers (available for an additional cost).
* A complete set of printed data tables of all consumer interviews. The data
tables are tabulated by cluster segments that include: gender, age, ethnicity
and household income.
* The 2008 Sandwich Consumer Trend Report focuses primarily on the U.S. market
and its consumers. Additionally, 500 Canadian consumers were surveyed. This data
is available upon request at an additional cost.

Key Topics Covered:

Introduction

Industry Overview

* Total Restaurant Industry by Menu Category

Chains to Watch

Menus

* Sandwiches on Top 250 Chain Menus
* Sandwiches on Top 250 LSR Other Sandwich Chain Menus
* Popular Sandwiches
* Proteins
* Preparation & Presentation
* Appetizers
* Sides
* Desserts
* Beverages

Pricing

* Top 250 Sandwich Pricing
* FSR vs. LSR Sandwich
* LSR Sandwich vs. Other Cuisine
* LSR Breakfast Sandwich
* LSR Value/Combo Add-Ons
* LSR Value Meals
* LSR Sandwich Combos
* LSR Popular Sandwiches by Price
* Average Check Price (ACP)

Consumer

* Introduction
* Defining the Sandwich Category
* Defining the Sandwich Consumer
* General Consumption Behavior
* Sandwich Preferences and Appeal
* Sandwich Preparation Preferences
* Venue Preferences

For more information visit
http://www.researchandmarkets.com/research/a4c9a8/the_sandwich_consu.

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009