Wii, DS, Oreo and McDonald`s Top Kids` Most Loved Brands List

* Reuters is not responsible for the content in this press release.

Thu Oct 8, 2009 9:45am EDT 

http://www.businesswire.com/news/home/20091008005323/en

NEW YORK--(Business Wire)--
Kids participate in more than $500 billion in consumer spending every year.
Parents consider their preferences in categories ranging from school supplies to
desserts to family entertainment. Market research and consulting firm Smarty
Pants® (www.asksmartypants.com) reveals the 100 Most Loved Brands of America`s
kids and tweens. Nintendo`s Wii and DS top the 2009 list. 

"From Crayola to iPod, kids` most loved brands are familiar, iconic brands that
delight kids and parents with variety, value, family-friendly content and simple
pleasures," explains Smarty Pants president, Wynne Tyree. "Interestingly, the
top brands are not traditional `for kids only` brands; in fact, many are not
marketed directly to kids."

 Kids` 25 Most Loved Brands - 2009  
 1.  Wii                            
 2.  Nintendo DS                    
 3.  Oreo                           
 4.  McDonald`s                     
 5.  M&M`S                          
 6.  Doritos                        
 7.  Nickelodeon                    
 8.  Kraft Macaroni & Cheese        
 9.  Cheetos                        
 10. Disney                         
 11. Popsicle                       
 12. iPod                           
 13. Disney Channel                 
 14. PlayStation                    
 15. Reese`s                        
 16. Crayola                        
 17. Cartoon Network                
 18. Chips Ahoy!                    
 19. Pizza Hut                      
 20. Toys"R"Us                      
 21. Burger King                    
 22. Nick.com                       
 23. Starburst                      
 24. Skittles                       
 25. Lunchables                     


According to "Young Love" - a landmark study among 4,700 American kids and
parents - the brands that win with six to 12-year-olds are those that deliver
on:

* Quality family time 
* Age-appropriate content 
* Parent-approved indulgence 
* Variety/choice 
* Accessible "cool" 
* Chatter-worthy advertising

Brands like Nickelodeon and McDonald`s that delight both kids and tweens across
gender garner the highest brand affinity scores and usage. Brands that allow
kids to connect with their families also rise to the top. 

Young Love was conducted online among a representative sample of U.S. households
with children. More than 260 consumer brands across 20 categories were evaluated
as part of the independent, nine-month study. 

Smarty Pants

Smarty Pants, LLC is a market research consultancy with offices in New York, LA,
Chicago, Atlanta, and Johnson City, TN. The firm conducts youth and parent
research and guides marketers on brand positioning, new products and consumer
trends. Company clients include Electronic Arts, Hasbro, Nickelodeon, Warner
Bros., Cartoon Network, Sesame Workshop and Girl Scouts of the USA.

Vox Populi PR
Becca Perata-Rosati, 415-515-9156
becca@voxpopulipr.net
or
Smarty Pants Research Director
Joanna Fanuele, 973-763-6418
jfanuele@asksmartypants.com

Copyright Business Wire 2009
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