SpineUniverse Named "Best Healthcare Online Media Brand" Finalist by MM&M

The web`s top spine destination earns its second straight nomination
MONTCLAIR, N.J.--(Business Wire)--
For the second year in a row, SpineUniverse.com was named one of five finalists
for "Best Healthcare Online Media Brand" by Medical, Marketing & Media (MM&M), a
leading publication for healthcare marketers.

SpineUniverse.com, part of the Vertical Health family of websites, has
established itself as the foremost source of back and neck pain information on
the web. The Vertical Health team is constantly exploring ways to improve
design, accessibility, and functionality, as well as expanding content that is
important to patients and medical professionals. This year, SpineUniverse.com
has added a wealth of information on emerging conditions, such as fibromyalgia,
and well-known diseases, including rheumatoid arthritis and osteoporosis.

The award for "Best Healthcare Online Media Brand" recognizes a website that
offers quality editorial content for either patients or professionals. An
independent panel of judges selected finalists based on outstanding service to
both readers and advertisers with the most impressive gains in readership,
revenues, market share, and editorial quality over the course of 2008-2009.

"It`s an enormous honor for MM&M to recognize SpineUniverse.com two years in a
row," said Bill Paquin, CEO of Vertical Health. "Even as our company continues
to grow, our original goal remains unchanged: to provide quality, innovative
healthcare information to patients. And to be affirmed of that is extremely
rewarding."

Rounding out the nominations for "Best Healthcare Online Media Brand"are dLife,
Health.com, Medscape from WebMD, ModernMedicine.com, and Pediatric Care Online.

The winners of the 2009 MM&M Awards will be announced at a black tie gala on
October 29th, 2009, at New York City's Tavern on the Green.

To learn more, please visit our website - www.spineuniverse.com.

About SpineUniverse.com

SpineUniverse.com, a Vertical Health web property, is the most-visited
spine-focused site on the web. It provides online and offline resources for both
patients and spine professionals and helps patients understand their back or
neck problems with straightforward explanations. SpineUniverse.com/professional
features an industry-leading library of patient case studies and education
resources. Relying on an 80 member Editorial Board of leading spine experts,
SpineUniverse.com ensures that all information presented is trustworthy and of
the highest quality.

Vertical Health, LLC
Bill Paquin, CEO, 973-783-7009
bill.paquin@verticalhealth.com
www.spineuniverse.com

Copyright Business Wire 2009