Mediasite Links The Very Hungry Caterpillar to a Global Audience to Drive World Record

Mediasite Links The Very Hungry Caterpillar to a Global Audience to Drive
World Record
Arizona Governor reads classic children's book via webcast in celebration of
Read for the Record

MADISON, Wis., Oct. 8 /PRNewswire-FirstCall/ -- Eric Carle's best-known work,
The Very Hungry Caterpillar, will be shared with children around the world
when Arizona Governor Jan Brewer reads the classic book via webcast powered by
Mediasite by Sonic Foundry, Inc. (Nasdaq: SOFO). The multimedia presentation,
available at www.ccspresentationsystems.com/readfortherecord, is part of the
fourth annual Read for the Record celebration.

Jumpstart began Read for the Record in 2006 to bring preschool children
together with valued grownups in their lives to read the same book, on the
same day, in communities all over the world. This year, Jumpstart hopes to set
a new world record for the greatest number of people reading at once. The day
starts on NBC's "TODAY" show, with Jumpstart's official spokespeople Matt
Lauer and Meredith Vieira, and continues all day long at thousands of reading
events in schools, libraries and community centers as well as online via
Mediasite. CCS Presentation Systems partnered with Sonic Foundry to bring the
story to the web.

"We have served Arizona schools and educators for nearly 20 years and are true
believers in helping to advance students through technology in the classroom,"
said Founder and CEO of CCS Presentation Systems, John Godbout. "Combining
efforts with Governor Brewer and Sonic Foundry to make Read for the Record not
only a widespread Arizona event, but a global celebration, made perfect sense
and broadens our commitment to supporting educators."

The Mediasite webcasting platform allows children to experience the joy of
reading as they not only listen to Gov. Brewer read the story, but also see
her facial expressions and take in the intricate details of Carle's famous
collage-style illustrations.

"The Read for the Record campaign has proven to be a powerful vehicle to share
knowledge and instill the passion of learning in young children. It speaks to
our core mission at Sonic Foundry as we continue our commitment to nurture
that passion into adulthood and create lifelong learners," said Rimas
Buinevicius, chairman and CEO of Sonic Foundry. "We are thrilled that
Mediasite is the platform that will bring this beloved story to children
around the world."

About CCS Presentation Systems, Inc.
Since 1991, Scottsdale, Ariz.-based CCS Presentation Systems, has served
customers in the corporate, government and educational sectors. CCS provides
full-service integration, installation and maintenance of audio and video
equipment, including LCD & plasma displays, room control, projectors,
interactive whiteboards, audio systems and more. The company has expanded from
a two-person operation to one of the largest A/V integrators in the U.S., with
more than 300 employees, sales offices in 13 states and annual sales in excess
of $150 million. For more information about CCS Presentation Systems, visit
www.ccspresentationsystems.com.

About Sonic Foundry®, Inc.
Sonic Foundry (NASDAQ: SOFO, www.sonicfoundry.com) is the global leader for
rich media webcasting and knowledge management, providing enterprise
communication solutions for more than 1,500 customers in education, business
and government. Powered by Mediasite, the patented webcasting platform which
automates the capture, management, delivery and search of lectures, online
training and briefings, Sonic Foundry empowers people to transform the way
they communicate. Through the Mediasite platform and its Events Services
group, the company helps customers connect a dynamic, evolving world of shared
knowledge and envisions a future where learners and workers around the globe
use webcasting to bridge time and distance, accelerate research and improve
performance.

Product and service names mentioned herein are the trademarks of Sonic
Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are
not historical facts may be forward-looking statements. Because such
forward-looking statements include risks and uncertainties, actual results may
differ materially from those expressed in or implied by such forward-looking
statements. Factors that could cause actual results to differ materially
include, but are not limited to, uncertainties pertaining to continued market
acceptance for Sonic Foundry's products, its ability to succeed in capturing
significant revenues from media services and/or systems, the effect of new
competitors in its market, integration of acquired business and other risk
factors identified from time to time in its filings with the Securities and
Exchange Commission.

SOURCE Sonic Foundry, Inc.

Tammy Kramer, +1-608-237-8592, tammyk@sonicfoundry.com