Research and Markets: Haribo Case Study - Reinvigorating the Sugar Confectionery Market by Focusing on Health and Comfort Trends

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/1c1bbf/haribo_case_study) has
announced the addition of the "Haribo Case Study: reinvigorating the sugar
confectionery market by focusing on health and comfort trends" company profile
to their offering.

This case study on Haribo explores business practices across a variety of
disciplines and business sectors. It examines how the confectioner adjusted its
business strategy to be in line with the health trend. In addition, it looks at
how the sector is experiencing a boost in adult consumers due to growing
nostalgia and comfort trends.

Key reasons to purchase this title

* Gain insight into the methods used by important industry players to give them
a competitive edge
* Identify specific areas for operational improvements
* Capitalize on the knowledge of experienced companies when entering a new niche
or market

Key Topics Covered:

CATALYST

SUMMARY

ANALYSIS

* The sugar confectionery sector is addressing health and comfort trends to
reverse falling growth
* Growth in the sugar confectionery sector is slowing due to consumers growing
concern for their health
* Manufacturers have responded to the slowdown with products that are focused on
health and comfort
* Leading claims in sugar confectionery have a focus on health
* A significant proportion of Europeans are choosing foods that comfort them
* Haribo is a leading brand in the European sugar confectionery sector that has
been successful in targeting both adults and children
* Haribo was formed in Germany in 1920 and has grown strongly in international
markets
* The company has a longstanding focus on marketing to both children and adults
* Haribo has changed its marketing strategy in line with stricter regulations by
focusing more on the adult consumer
* The company has addressed restrictions on marketing to kids by directing its
TV adverts towards adults
* Haribo has moved its kids marketing online where regulations are less
stringent
* The company has addressed the health trend with the new Lite range and by
reviewing its product ingredients
* Haribo could capitalize on the nostalgia trend but faces competition from
others keen to exploit this
* Conclusion

APPENDIX

For more information visit
http://www.researchandmarkets.com/research/1c1bbf/haribo_case_study

Source: Datamonitor

Research and Markets
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