Mirixa Corporation Announces Key Pharmacy Network Hire

RESTON, Va., Oct. 8 /PRNewswire/ -- Mirixa Corporation, the leader in targeted
pharmacy-based patient care services, announces the hiring of Cheryl Hoffer as
Vice President, Pharmacy Network Management. Ms. Hoffer will lead the Mirixa
Pharmacy Account Management team, supporting independent and chain pharmacies
in the delivery of patient care programs. The Pharmacy Account Management team
also helps expand pharmacy-based patient care opportunities, develops best
practices, assists with educational and promotional activities, and provides
operational support to Mirixa's pharmacy network partners.

Prior to joining Mirixa, Ms. Hoffer held marketing and managed care positions
with Medicine Shoppe International, Inc. for over 24 years. She was
responsible for the implementation of medication therapy management services
for Medicine Shoppe® pharmacies and Medicap Pharmacy® stores. Ms. Hoffer was
an active member of the National Association of Chain Drug Stores (NACDS),
serving on the NACDS Policy Council, and the National Community Pharmacists
Association (NCPA).

"Cheryl brings many years of pharmacy network experience to Mirixa and we're
pleased to have her join our organization," said Trish Dare, Mirixa's Senior
Vice President of Operations. "Her expertise will be particularly helpful as
we roll out new tools in the months ahead designed to help strengthen
patients' relationships with their primary care pharmacists."

About Mirixa
Mirixa Corporation, sponsored by the National Community Pharmacists
Association (NCPA), is the leader in targeted patient care services delivered
via the nation's largest pharmacy-based patient care network. Dedicated to
improving patients' health, Mirixa enables the health care community to
deliver patient care services through retail pharmacy. The MirixaPro(SM)
web-based clinical platform is used by pharmacists to deliver standardized
patient care services. For more information, please visit www.Mirixa.com.

SOURCE Mirixa Corporation

Christine Ryba of Mirixa, +1-703-865-2028, PR@Mirixa.com