Welcome Life Securities, LLC Adds Institutional Trading Services to Life Settlement Platform

BOCA RATON, Fla.--(Business Wire)--
Welcome Life Securities, LLC has expanded its lines of authorities and
securities platform for the global life settlement industry. On September 24,
2009, FINRA notified Welcome Life Securities that the firm can commence its new
business operations, which are highlighted by institutional trading services in
the Longevity Marketplace.

Immediately, Welcome Life Securities will offer its institutional trading
services to life settlement providers that are interested in selling variable
life insurance policies to institutional investors. "At this time, there is
clear guidance that variable life settlement transactions are defined by FINRA
as a security and by offering this service, we are filling a void in the
industry that we are optimistic will help to create better liquidity for this
sector of the market," said John M. Welcom, Founder & President.

Welcome Life Securities estimates that less than 30% of life settlement
providers are actively purchasing variable policies. It maintains that such
limited purchasing activity is due to significant confusion over how to trade
these securities in a compliant manner. The firm strives to eliminate this
procedural uncertainty by providing life settlement investors with a platform
which facilitates the trade in compliance with securities regulations.
Increasing tertiary trading activity in the market, according to Welcome Life
Securities, will likely translate into a direct increase in the value that
consumers can receive for the sale of their individual variable life policies.
"That is the goal, to improve competition and provide higher market values to
consumers," added Daniel Ohman, Vice President & CCO.

The Life Settlement Industry has received an unprecedented amount of media and
regulatory attention over the past thirty days. Recent articles by the NY Times,
Wall Street Journal, Forbes and numerous other sources preceded the September
24th congressional hearing on life settlements and the announcement of the SEC`s
special task force examining the need for securities regulation of life
settlement related investments. "Our ability to facilitate trades between
institutional buyers and sellers involved in this asset class could not have
come at a better time," continued Ohman.

Welcome Life Securities views its market experience as a strength that will
provide a value-added level of transactional supervision while facilitating a
compliant and transparent execution of the trade. The firm has received positive
feedback regarding its platform indicating that there is tremendous value in the
service and that such a model may play an important role in the future for fixed
life settlement trading as well.

"This is an important industry development as it signifies that major market
participants are ready, willing and able to take this asset class to the next
level, moving one step closer toward investor confidence and securitization,"
concluded Welcom.

About Welcome Life Securities, LLC

Founded in March of 2006, Welcome Life Securities LLC was the nation`s first
FINRA member to operate exclusively in life settlements. The firm provides
retail broker-dealers and their registered representatives with life settlement
broker services designed to address the regulatory requirements of suitability,
best execution, proper disclosure and transparency. Additionally, the firm
offers institutional clients interested in longevity related investments with
trading, private placements and consulting services.

The principals of Welcome Life Securities have a thorough background in the
secondary market for life insurance which spans the last two decades. The firm
supports transparency and regulation of the marketplace and is one of the first
to provide a securities platform structured to be compliant for all market
participants, including consumers, retail broker-dealers, life settlement
providers and institutional investors.

For More Information:

* Retail broker-dealers interested in providing its registered representatives
with access to the market via a compliant life settlement platform should
contact Jared Smith, CFO & FINOP Principal.
* Life settlement providers, investment banks, hedge funds, asset managers,
pension funds and other institutional investors interested in learning more
about the firm`s institutional trading services should contact John Welcom,
President.

Welcome Life Securities, LLC reminds consumers, advisors and investors that life
settlements are complex financial transactions and recommends that all parties
consult with independent tax, financial and legal advisors.This is not a
solicitation or offer to buy or sell a security.

Welcome Life Securities LLC
Jared M. Smith, CFO & Financial Operations Principal, 561-826-0299
www.welcomelifesecurities.com

Copyright Business Wire 2009