American Lung Association in Florida Gulfcoast Area Kicks Off 2009-2010 Influenza Season in Tampa/St. Petersburg

American Lung Association in Florida Gulfcoast Area Kicks Off 2009-2010
Influenza Season in Tampa/St. Petersburg
Mayor Rick Baker and Community Leaders Roll Up Their Sleeves to Urge Residents
to Get Vaccinated

TAMPA, Fla. and ST. PETERSBURG, Fla., Oct. 8 /PRNewswire/ -- Mayor Rick Baker
and members of St. Petersburg City Council are partnering with the American
Lung Association in Florida Gulfcoast area on its Faces of Influenza
educational initiative to kick off the 2009-2010 influenza season in Tampa/St.
Petersburg.

In support of the initiative, Mayor Baker and other City Council members will
designate a portion of the October 8 City Council meeting to receive their
annual seasonal influenza vaccinations and discuss the importance of
preventing the spread of influenza by getting vaccinated.

The meeting will take place at the City Hall Council Chamber, 175 5th St. N.,
St. Petersburg, Fla. at 2:00 p.m. Representatives from the American Lung
Association in Florida Gulfcoast area and Edward White Hospital will also be
in attendance.

"It is the responsibility of every Bay area resident to find out whether they
are a 'face' of influenza and are recommended for annual seasonal influenza
vaccination," said Mayor Baker. "Many people are affected by seasonal
influenza every year and don't realize that getting vaccinated is an easy way
to protect their health, their family's health and the health of our
community."

The recent A (H1N1) outbreak is a strong reminder that influenza is not the
common cold. It's a serious respiratory illness. Each year approximately
226,000 people are hospitalized and 36,000 die due to influenza-related
complications.

Public health experts, including the Centers for Disease Control and
Prevention (CDC), recommend that more than four out of five Americans be
vaccinated against seasonal influenza, but fewer than half actually do.

Each year, an estimated 136,000 to 544,000 Tampa/St. Petersburg residents will
suffer from seasonal influenza, yet immunization rates fall short each year.

The American Lung Association's Faces of Influenza campaign encourages local
residents to see themselves and their loved ones among the many "faces" of
influenza - people who fall into one or more target groups recommended for
annual vaccination by the CDC.

Chances Are, We All Know "Faces" of Influenza
The Faces of Influenza campaign, which includes expanded awareness initiatives
nationally and in many major cities, including Tampa/St. Petersburg, supports
the CDC's call for Americans to get vaccinated against seasonal influenza this
and every year.

Celebrities, health officials and everyday people have joined the Faces of
Influenza campaign, sharing personal stories about their experiences with the
disease and encouraging influenza vaccination among recommended groups.

The Lung Association is working with other families across the country who
lost loved ones to influenza. These parents, as well as others involved in the
program, have joined the Faces of Influenza campaign to help families avoid
the tragedies they experienced.

On a national level, Olympic Gold Medalist figure skater, "Dancing with the
Stars" winner and mother Kristi Yamaguchi is the spokesperson for the Faces of
Influenza campaign. Other celebrity "faces" featured include: actor Dean Cain,
who played Superman on ABC's "Lois and Clark;" Dr. Joyce Brothers, well-known
psychologist and advice columnist; Joy Behar, comedian and co-host of ABC's
"The View;" and Olympic Gold Medalist Vonetta Flowers.

Faces of Influenza Awareness Activities
The Faces of Influenza initiative also includes educational materials for
consumers and health care providers, as well as the national distribution of
television and radio public service announcements featuring Kristi Yamaguchi
and the high-risk groups recommended for seasonal influenza immunization. The
Lung Association has developed a Web site, www.facesofinfluenza.org, where
consumers and health care providers can find more information about influenza
and the importance of immunization. Visitors to the site also can view the
photographs and stories featured in the Faces of Influenza Portrait Gallery,
view the public service campaign and utilize the Lung Association's Flu Clinic
Locator, www.flucliniclocator.org, an online database designed to help
patients find local vaccination clinics throughout the influenza season.

About Seasonal Influenza
Seasonal influenza, along with its complications, is a serious respiratory
illness. On average, 36,000 Americans die and about 226,000 people are
hospitalized each year. Vaccination is a safe and effective way to prevent
influenza and its complications. The CDC recommends that anyone who wishes to
reduce their risk of contracting influenza; children 6 months-18 years of age;
adults over 50 years of age; pregnant women; and anyone with chronic health
conditions, such as asthma, chronic obstructive pulmonary disease (COPD),
heart disease and diabetes, receive an annual influenza immunization. The CDC
also recommends annual immunization for caregivers and household contacts of
these high-risk groups, such as relatives and health care providers.(
)Vaccination typically begins in October and can continue through March. The
2009-2010 Advisory Committee on Immunization Practices (ACIP) recommendations
state that vaccination efforts should begin as soon as vaccine is available
and continue through the influenza season. In most seasons, seasonal influenza
virus activity peaks in February or March, so vaccination throughout the
entire influenza season is beneficial and recommended.

About the Flu Clinic Locator
In addition to this new campaign, the Lung Association continues to offer its
Flu Clinic Locator as a public service. The Flu Clinic Locator is the largest
online directory of public seasonal influenza vaccination clinics. By typing
in their 5-digit ZIP code, site visitors can receive a list of immunization
clinics in their area. Site visitors may also schedule appointment reminders
and sign up to receive seasonal influenza news. The Web site,
www.flucliniclocator.org, remains active as long as public influenza
immunization clinics are offered.

About the American Lung Association
Now in its second century, the American Lung Association is the leading
organization working to save lives, improve lung health and prevent lung
disease. With your generous support, the American Lung Association is
"Fighting for Air" through research, education and advocacy.

For More Information
For more information about the Faces of Influenza educational initiative,
visit www.facesofinfluenza.org. For information about the American Lung
Association or to support the work it does, call 1-800-LUNGUSA
(1-800-586-4872) or log onto www.lungusa.org. The American Lung Association's
Faces of Influenza educational initiative is made possible through a
collaboration with sanofi pasteur.

Contact:
Karen Atherton
727-347-6133 x1499
KAtherton@LungFla.org

SOURCE American Lung Association

Karen Atherton, +1-727-347-6133 x1499, KAtherton@LungFla.org