E SOURCE Announces Print Ad Awards Contest Winners

Best Energy-Efficiency Print Ads Showcased at the E SOURCE Forum

BOULDER, Colo., Oct. 8 /PRNewswire/ -- E SOURCE announced the winners of its
2009 Print Ad Awards Contest at the 22nd Annual E SOURCE Forum
(www.esource.com/forum2009) in Denver, Colorado. Electric and gas utilities
across North America were encouraged to submit their best newspaper, magazine,
or other print ads promoting energy-efficiency programs. An independent group
of judges selected the winners based on ad effectiveness, objectives, message,
visual design, and innovation. The judges were Brian F. Keane, president of
SmartPower; Mindy Cheval, senior instructor of advertising for the University
of Colorado at Boulder School of Journalism and Mass Communication; John
Winsor, vice president/executive director of Strategy and Innovation at
Crispin Porter + Bogusky; Mike Sukle, creative director for Sukle Advertising
& Design; and Tosha Renee, residential reviewer.

"Utilities and other groups that encourage customers to conserve energy and
purchase efficient technologies spend more than $1 billion per year on
energy-efficiency programs," said Wendy Bloechle, director of marketing for E
SOURCE. "Because print ads play an important role in helping to build a
successful energy-efficiency program, we were looking for creative ads that
were effective and delivered a clear message."

Print Ad Awards Contest Winners

Best Overall Print Ad
First place: Xcel Energy
Second place: Seattle City Light

Most Memorable Print Ad
First place: Nova Scotia Power
Second place: Xcel Energy

Most Creative Print Ad
First place: Nova Scotia Power
Second place: Georgia Power

Best Message Print Ad
First place: SaskPower
Second place: Omaha Public Power District

Best Business Print Ad
First place: Southern California Gas
Second place: Florida Power & Light

Best Black & White Print Ad
First place: Xcel Energy
Second place: Wisconsin Public Service

The winning ads were honored at a special awards luncheon held during the 22nd
Annual E SOURCE Forum. To view the winning print ads, please visit
www.esource.com/public/adcontest.

About E SOURCE
E SOURCE has been providing leading-edge energy business intelligence to over
300 utilities and large energy users for more than 20 years. Our research
analysts and consultants are among the best minds in the business, delivering
significant and timely research that equips our customers with the right
information at the right time to make better, faster decisions. We're in the
know--predicting and addressing trends, technologies, and problems related to
energy efficiency, utility customer satisfaction, program design, marketing,
customer management, and sustainability.

SOURCE E SOURCE

Wendy Bloechle, Director of Marketing of E SOURCE, +1-303-345-9158,
wendy_bloechle@esource.com