Video: The U.S. Department of Health and Human Services, Administration for Children and Families, Office of Family Assistance, and the Ad Council Launch New PSAs to Inspire a New Commitment to Responsible Fatherhood

Video: The U.S. Department of Health and Human Services, Administration for
Children and Families, Office of Family Assistance, and the Ad Council Launch
New PSAs to Inspire a New Commitment to Responsible Fatherhood
PSAs Emphasize to Fathers that "the smallest moments can have the biggest
impact on a child's life."

NEW YORK, Oct. 8 /PRNewswire/ -- In an effort to show fathers the unique and
irreplaceable role they play in their children's lives, the U.S. Department of
Health and Human Services' Administration for Children and Families (ACF),
Office of Family Assistance (OFA) and the Ad Council joined today to announce
the launch of new public service advertisements (PSAs).

To view the Multimedia News Release, go to:
http://www2.prnewswire.com/mnr/adcouncil/40413/

"Fathers are crucial to the healthy development of their children," said
Carmen Nazario, Assistant Secretary for Children and Families. "These moving
public service ads will encourage fathers to be better providers, protectors,
and mentors."

The effort is part of ACF's ongoing National Responsible Fatherhood
Clearinghouse Media Campaign, which is designed to promote and encourage
responsible fatherhood and provide access to resources, parenting assistance,
programs and education services for fathers and practitioners.

"These new PSAs continue the National Responsible Fatherhood Clearinghouse's
tradition of delivering messages that inspire dads to give their children what
they need to succeed: their time," said, Roland C. Warren, Media Campaign
Director of the National Responsible Fatherhood Clearinghouse.

Created pro bono by Campbell-Ewald, the new TV, radio, print, outdoor and
online PSAs emphasize to fathers that "the smallest moments can have the
biggest impact on a child's life." The PSAs conclude with the tagline, "Take
time to be a dad today" and direct fathers to visit www.fatherhood.gov or call
1-877-4DAD411 for parenting tips and additional resources for fathers. New
Spanish radio PSAs were developed and translation of the new materials was
provided by Hispanic Communications Network (HCN).

"This campaign continues to make a difference in the lives of dads and their
kids," said Peggy Conlon, President & CEO of the Ad Council. "Thanks to the
National Responsible Fatherhood Clearinghouse and Campbell Ewald these
poignant PSAs will capture the hearts of Americans and inspire fathers to
become more involved in their children's lives."

According to the National Responsible Fatherhood Clearinghouse (NRFC), an
estimated 24 million children live absent their biological fathers, and they
are at least two to three times more likely to be poor, to use drugs, to
experience educational, health, emotional and behavioral problems, to be
victims of child abuse, and to engage in criminal behavior than their peers
who live with both of their parents. Children with involved, loving fathers
are significantly more likely to do well in school, have healthy self-esteem,
exhibit empathy and pro-social behavior and avoid high-risk behaviors.

"Since first partnering with the NRFC and the Ad Council in 1996, our goal has
been to change the world, one father at a time," said Bill Ludwig, Vice
Chairman, Chief Creative Officer at Campbell-Ewald. "We are honored to help
highlight the vital role of being a father, and more importantly, to inspire
dads to take an active role and make a difference in their children's lives."

Since its launch in 2008, the NRFC's Promoting Responsible Fatherhood campaign
has received more than $46 million in donated media across television, radio,
out-of-home, Internet and print. Per the Ad Council model, the PSAs will run
and air in advertising time and space that is donated by the media.

HHS
Through HHS, the federal government supports responsible fatherhood in diverse
ways. Because engaged fathers strengthen families and contribute to healthy
outcomes for children, many HHS programs integrate support for fathers. These
include Head Start, child support programs, and Temporary Assistance for Needy
Families. HHS also supports programs that focus on responsible fatherhood,
such as the Promoting Responsible Fatherhood grant program administered by the
Office of Family Assistance.

National Responsible Fatherhood Clearinghouse
The National Responsible Fatherhood Clearinghouse (NRFC) is funded by
Administration for Children and Families' Office of Family Assistance's (OFA)
efforts to assist States and communities to promote and support Responsible
Fatherhood. Primarily a tool for professionals operating Responsible
Fatherhood programs, the NRFC provides access to print and electronic
publications, timely information on fatherhood issues, and targeted resources
that support OFA-funded Responsible Fatherhood grantees. The NRFC Web site
also provides essential information for other audiences interested in
fatherhood issues (www.fatherhood.gov).

Campbell-Ewald
Campbell-Ewald is one of the nation's largest advertising and digital
communications agencies, with more than 1,100 employees and offices in
Detroit, Los Angeles, Atlanta, Chicago, Dallas, New York, and Washington, D.C.
A part of The Interpublic Group of Companies (NYSE: IPG), Campbell-Ewald
partners with a score of national brands, including Alltel Wireless, ARAMARK,
Buffalo Wild Wings, Carrier, Chevrolet, General Motors, Ghirardelli, Kaiser
Permanente, Olympic Paints and Stains, OnStar, USAA, the United States
Environmental Protection Agency, the United States Mint, the United States
Navy and the United States Postal Service. For more information on
Campbell-Ewald, visit www.campbell-ewald.com.

The Advertising Council
The Ad Council is a private, non-profit organization with a rich history of
marshalling volunteer talent from the advertising and media industries to
deliver critical messages to the American public. Having produced literally
thousands of PSA campaigns addressing the most pressing social issues of the
day, the Ad Council has effected, and continues to effect, tremendous positive
change by raising awareness, inspiring action, and saving lives. To learn more
about the Ad Council and its campaigns, visit www.adcouncil.org.

SOURCE The Ad Council

Vincent DiCaro, National Responsible Fatherhood Clearinghouse,
vdicaro@fatherhood.org, +1-240-912-1270; or Mark Benner, Campbell-Ewald,
mbenner@campbell-ewald.com, +1-586-558-6281; or Beth Shanley, The Ad Council,
bshanley@adcouncil.org, +1-212-984-1923