Komen San Diego Ramps Up for Important Race for the Cure(R) November 1

With uninsured numbers increasing in San Diego County, crucial breast cancer
programs and treatments funded by Susan G. Komen for the Cure(R), San Diego
need support now more than ever

SAN DIEGO, Oct. 8 /PRNewswire/ -- Susan G. Komen for the Cure, the world's
largest grassroots network of breast cancer survivors and activists committed
to ending breast cancer forever, is ramping up for the 13th Annual Komen San
Diego Race for the Cure®, which will be held Sunday, November 1, 2009. Amanda
Nixon, this year's Honorary Breast Cancer Survivor, along with more than
13,000 San Diegans donning pink breast cancer awareness clothing, banners and
memorial messages are expected to unite in Balboa Park for the event. A
survivor ceremony will be held prior to the race to recognize Nixon as well as
other San Diego breast cancer survivors and their families.

"More than 15 percent of San Diegans are uninsured, and events like the Race
for the Cure, which raise funds to help those without insurance are more
important than ever," said Laura Farmer Sherman, executive director of Susan
G. Komen for the Cure, San Diego. "During this time of economic uncertainty,
we know that the need for breast health services is growing bigger in San
Diego. We ask that members of our community support us in the Race for the
Cure so that we can ensure we have the necessary funding to help as many men
and women in San Diego as possible."

Why we need your support: Every step counts! Your donation provides women and
men in San Diego County with services that have literally saved lives. You
help make the following programs possible:
-- Free mammograms and diagnostics
-- Medical treatment for qualified breast cancer patients who cannot
afford
care, including surgery, chemotherapy, and radiation
-- Support services including support groups, assistance with finding
financial resources, prescription refills and transportation to
medical
appointments
-- Education about the warning signs of breast cancer, methods of early
detection and the latest treatment options

-- Cutting-edge research to find a cure for breast cancer

The Susan G. Komen Race for the Cure Series, the largest series of 5K
runs/fitness walks in the world, raises significant funds and awareness for
the fight against breast cancer, celebrates breast cancer survivorship and
honors those who have lost their battle with the disease. Since its inception
in 1983, the Komen Race for the Cure Series has grown from one local Race with
800 participants to a global series of more than 120 Races with more than 1
million people expected to participate in 2009.

The Komen Race for the Cure is a unique event, designed and implemented to
promote positive awareness, education and early detection of breast cancer. It
has proved to be an enormously effective way to reach many women and men with
the message that breast cancer is not necessarily fatal if mammography and
breast self-exam become routine. As well as being a road race for runners, the
Komen Race for the Cure is an emotionally charged event that attracts many
first timers and recreational runners. The Komen Race for the Cure is an
opportunity for thousands of women, men and their families, running or
walking, to spread the breast cancer message within their communities.

Up to 75 percent of the funds raised at the Komen San Diego Race for the Cure
remain here in San Diego to provide breast health research, diagnostics,
screening, treatment, services and education for uninsured or underinsured
women. The remaining 25 percent goes to fund national research to discover the
causes of breast cancer and, ultimately, its cures.

For additional information about the San Diego Race for the Cure or Susan G.
Komen for the Cure, please visit the national Web site at www.komen.org, or
the San Diego Affiliate Web site at www.sdkomen.org. San Diegans can sign up
for the November 1, 2009, San Diego Race for the Cure on the San Diego
Affiliate Web site, or by calling In Motion at (760) 692-2900.

About Susan G. Komen for the Cure, San Diego
Since its inception in 1995, more than $8.5 million has been given to local
organizations that provide breast cancer education, screening, diagnostics,
treatment and patient support for the uninsured or underinsured in San Diego
County. Seventy-five percent of every dollar raised stays right here in San
Diego County to cover every step in the breast cancer journey -- from
education, outreach, mammograms and diagnostics to surgeries, chemotherapy,
radiation and material and financial support. The remaining 25 percent funds
international breast cancer research. In fact, next to the U.S. government,
Susan G. Komen for the Cure is the largest funder of breast cancer research in
the world.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure and launched the global breast cancer
movement. Today, Komen for the Cure is the world's largest grassroots network
of breast cancer survivors and activists fighting to save lives, empower
people, ensure quality care for all and energize science to find the cures.
Thanks to events like the Komen Race for the Cure, the organization has
invested nearly $1 billion to fulfill our promise, becoming the largest source
of nonprofit funds dedicated to the fight against breast cancer in the world.
www.komen.org

Contacts:
Jennifer Borba von Stauffenberg Rachel Lipsitz
Olive PR Solutions PR Chair, Susan G. Komen for the Cure
619-955-5285 858-449-9575
jennifer@oliveprsolutions.com rachel.lipsitz@gmail.com

SOURCE Susan G. Komen for the Cure, San Diego

Jennifer Borba von Stauffenberg, Olive PR Solutions, +1-619-955-5285,
jennifer@oliveprsolutions.com; or Rachel Lipsitz, PR Chair, Susan G. Komen for
the Cure, +1-858-449-9575, rachel.lipsitz@gmail.com