comScore Plan Metrix Mobile(TM) Now Available for Media Planning and Analysis on Mobile Devices

comScore Plan Metrix Mobile(TM) Now Available for Media Planning and Analysis
on Mobile Devices
New Service Provides Attitudinal and Behavioral Insights into Mobile Consumers

RESTON, Va., Oct. 8 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a
leader in measuring the digital world, today announced the availability of
comScore Plan Metrix Mobile, the next generation of its industry-leading Plan
Metrix media planning tool for use with mobile consumer segments. Developed in
response to marketers' demand for sophisticated media buying tools in the
mobile medium on par with those available for other media, comScore Plan
Metrix Mobile provides marketers and their agencies with superior data quality
by combining reported mobile behavior measurement and key mobile device
ownership characteristics with comprehensive attitudinal, lifestyle and
product usage information.

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"With more than one-third of mobile users actively engaging with digital
content on their phones, it is increasingly important for media planners to
understand more sophisticated audience characteristics to effectively reach
consumers on their mobile devices," said Evan Neufeld, vice president and
senior analyst of mobile for comScore. "comScore Plan Metrix Mobile gives
media planners and buyers the tools needed to target mobile consumers, meeting
both their demographic and psychographic requirements, as well as providing
insight into the role that device ownership characteristics play in consumer
targeting."

comScore Plan Metrix Mobile provides deep insight into the mobile consumer
including technology ownership and usage, expanded demographic profiles,
lifestyle, attitudinal, product purchase and offline media consumption data.
It allows mobile marketers to identify a set of mobile Web properties that
meet target demographic and psychographic requirements across more than 5,000
variables, including purchasing habits and media consumption. This additional
level of detail and granularity around consumer profiles is one that marketers
are accustomed to having in other media, and need to have in order to justify
placement in mobile media. Also included are the key additional dimensions of
the characteristics of mobile device ownership and an understanding of mobile
content consumption needed to truly optimize mobile media buying.

comScore Plan Metrix Mobile will enable advertisers and agencies to build
powerful media plans and persuasive campaigns based on a deep understanding of
the target audience's on-device and off-device behavior, align marketing
strategies with key consumer interests and lifestyles, and identify relevant
mobile properties and size any target audience based on the needs of a
particular media plan. The service will enable publishers to deliver more
value to their advertiser clients with improved knowledge of consumer
lifestyles, attitudes and product preferences, command premium pricing by
proving the relevancy of one's site to advertiser clients, and benchmark site
performance against competitors in attracting key consumer target segments.

Additional product highlights include:
-- Access to audience attributes across 18 different consumer profile
segments including demographics, traditional media consumption, usage
of
telecommunications, electronics/computers, and /apparel and other
behavioral segments.
-- Access to mobile device ownership characteristics in nine key
categories
including cell phone brand, operator, price of handset, length of
current subscription, mobile phone use, ownership of current handset,
monthly payment tier, payment option and type of additional plan.

-- Access to mobile content consumption with reporting at the category,
sub-category and individual brand levels.

"As the mobile marketplace evolves, advertisers, publishers and ad networks
need increasingly granular levels of audience data to evaluate strategies and
meet their goals," continued Neufeld. "Plan Metrix Mobile provides parity with
what media planners and buyers are accustomed to in the online space while
simultaneously taking into consideration variables unique to the mobile
marketplace. It is the right solution at the right time to deliver the
consumer targeting and performance metrics needed to justify the allocation of
ad dollars towards the promising mobile medium."

For more information on comScore Plan Metrix Mobile, please contact us at:
learnmore@comscore.com

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.

Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including, but not limited to, expectations regarding the impact
and benefits to comScore of the comScore Plan Metrix Mobile product, financial
or otherwise. These statements involve risks and uncertainties that could
cause our actual results to differ materially, including, but not limited to:
the rate of development of the digital marketing intelligence, Internet
advertising and eCommerce markets; the growth of the mobile platforms as a
medium for commerce, content, advertising and communications; and the
acceptance of new products and methodologies by the industry, including
existing and prospective clients. For a detailed discussion of these and
other risk factors, please refer to comScore's most recent respective
Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to
time other filings with the Securities and Exchange Commission (the "SEC"),
which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
unanticipated events.

SOURCE comScore, Inc.

Andrew Lipsman of comScore, Inc., +1-312-775-6510, press@comscore.com