Best Buy Introduces Gadgets & eReaders Collection

Latest and Greatest Products to Entertain the Mind Debut Nationwide Starting
This Weekend
MINNEAPOLIS--(Business Wire)--
Whether it`s the latest eReader, the world`s smartest pen or the next generation
of brain games, "must have " tech gadgets are at the top of everyone`s holiday
entertainment wish list. That`s why Best Buy Co. Inc. (NYSE: BBY), the nation`s
largest consumer electronics retailer, has launched a Gadgets and eReaders
collection spanning a wide array of products for customers to entertain their
minds. Beginning Sunday, Oct. 11, customers can see, play and interact with
these devices in a new shopping space launching at Best Buy stores nationwide.

The new Gadgets and eReaders collection introduces compelling technologies that
deliver fun and mental engagement, while also appealing to every appetite and
budget. Located near music and movies, the space offers an easy, intuitive
shopping experience and features educational signage to answer questions about
the technology. Interactive displays encourage customers to stop and play.

"We`ve broadened our entertainment offering to address the reality that today
people are looking to technology to help them entertain their minds in lots of
different ways," said Chris Homeister, senior vice president of Entertainment at
Best Buy. "We know they come to Best Buy expecting to see and experience the
latest and greatest in entertainment and technology, and these products are
presented in a way that enables them to do just that."

Continuing its commitment to service and support, Best Buy BlueShirts are
available to help consumers find unique and exciting technology products this
holiday season. BlueShirts can share their expertise and personally recommend
their favorite gadgets, and highlight how these new products add fun and
stimulation to life.

A Brain-Engaging & Entertaining Collection for All Ages & Appetites

With brands ranging from Sony to Sharper Image, and Leapfrog to Rubik`s Cube,
the new Gadgets and eReaders collection at Best Buy improves the quality of
everyday entertainment with modern touches and tech-enabled functionality. The
collection spans more than 120 different products across multiple categories at
prices ranging as low as $5, with about half priced between $25 and $75.

eReaders

For years, people have relied on books as a treasured form of entertainment and
escape. Now eReaders enable customers to read on-the-go, and are predicted to be
one of the hottest gift categories this holiday season. Forrester Research
forecasts that customers will purchase three million eReaders by the end of this
year, and another six million by the close of 2010. To capture this interest at
holiday, Best Buy offers:

* Sony Reader Touch & Pocket Edition: These portable devices enable consumers to
read electronic books on-the-go with one small portable device. Sony Reader
accessories such as chargers, covers and cases are also available
* Irex: Later this month, select Best Buy stores will also offer the IREX
DR800SG eReader with multi-mode 3G wireless capabilities and content from
sources such as the Barnes & Noble online bookstore, various magazine publishers
and newspapers.

Gadgets

People expect the latest and greatest technology from Best Buy, and this novel
group of gadgets delivers. Leading manufacturers of entertainment products have
been brought together in an assortment which appeals to the many different ways
people seek fun and mental stimulation. Included in this selection are:

* Personal & Home Gadgets: Sharper Image comes to Best Buy with a carefully
chosen group of a dozen products such as a folding travel speaker dock and
rotating speaker dock for iPod/iPhone; portable media/entertainment projector;
wireless shower mirror; portable charging valet; and time and weather butler.
The Livescribe Pulse smartpen computer within a pen captures handwriting and
simultaneously records audio, and Ambient Flurry alarm clock and Cirrus 7-Day
Weather Forecaster display weather forecasts wirelessly. Axion`s portable
widescreen TV enables portable TV viewing, and the miBook`s digital AV players
deliver instructional cooking and home repair videos.
* Brain Games: Best Buy is the exclusive brick-and-mortar retailer of the
Rubik`s TouchCube, which combines the classic game with touch sensor and motion
technologies. This assortment also includes popular Mattel games such as
Mindflex, which uses mental concentration to manipulate a floating ball, and
other stimulating games from Techno Source and Publications International.
* Kids Developmental: The Gadgets & eReaders collection delivers on its appeal
to kids with some of the most engaging development tools available today.
Leapfrog`s Tag Junior book pal encourages children how to read early and the Tag
Reading system is the top-selling touch reading system bringing stories to life
for children. Leapster 2 is the only preschool learning game system offering
personalized insights into what a child is actually learning. Didj is the first
hand-held game customized for both gaming and learning.
* Virtual Worlds: Today, the technology exists to unite the real and virtual
worlds in stimulating interactive experiences. Virtual world entertainment
products link physical toys to an unlimited virtual space via USB and the
computer, and include Tracksters online racing, Kiz Toys action figures with
characters from KizPlanet. Mattel XTRACTAURS Basic Figures and Warner Freaky
Creatures.

To learn more about the new Best Buy Gadgets and eReaders collection, visit a
Best Buy store near you, or go online beginning Oct. 11 to
www.bestbuy.com/gadgets.

About Best Buy Co., Inc.

With operations in the United States, Canada, Europe, China and Mexico, Best Buy
is a multinational retailer of technology and entertainment products and
services with a commitment to growth and innovation. The Best Buy family of
brands and partnerships collectively generates more than $45 billion in annual
revenue and includes brands such as Best Buy; Audiovisions; The Carphone
Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video;
Napster; Pacific Sales; The Phone House; and Speakeasy. Approximately 155,000
employees apply their talents to help bring the benefits of these brands to life
for customers through retail locations, multiple call centers and Web sites,
in-home solutions, product delivery and activities in our communities. Community
partnership is central to the way we do business at Best Buy. In fiscal 2009, we
donated a combined $33.4 million to improve the vitality of the communities
where our employees and customers live and work. For more information about Best
Buy, visit www.bestbuy.com.

Best Buy
Media Contacts:
Paula Baldwin, 612-291-6126
Best Buy
Paula.Baldwin@bestbuy.com
or
Erica Billups, 404-870-6876
MS&L for Best Buy
Erica.Billups@mslworldwide.com

Copyright Business Wire 2009