Amy Fleischer Joins Amplify Sports and Entertainment, Leads Entertainment and Venue Sales

NEW YORK, NY, Oct 08 (MARKET WIRE) --
Amplify Sports and Entertainment, a Promo 100 sports and entertainment
marketing agency, announced today that Amy Fleischer has joined the firm
as senior sales director in its New York City headquarters, where she
will lead the company's Entertainment and Venue Sales group. As a senior
member of the agency's Properties division, Ms. Fleischer brings 20 years
of experience in supporting the sponsorship sales and business
development objectives for many of the country's iconic entertainment
properties and live event venues.

"Amy brings tremendous creativity and ingenuity to building marketing
solutions that help brands leverage the full potential of entertainment
properties and heavily trafficked venues such as shopping malls and
arenas," said Michael A. Neuman, president of Amplify Sports and
Entertainment. "She has a proven track record in leadership positions with
many of the most recognizable entertainment properties in the U.S., having
developed sponsorship programs that deliver results for numerous Fortune
500 companies and major consumer brands."

Prior to joining Amplify, Ms. Fleischer supported the sponsorship and
marketing objectives as a consultant to clients including Macy's Home
Store and Nassau Coliseum. Prior, as a Vice President of Business
Development for IMG Fashion, she supervised the sales and marketing
department for that company's Fashion Week properties in New York and Los
Angeles.

Previously, Ms. Fleischer served as an Area Vice President for Clear
Channel Entertainment (now Live Nation), where she sold and activated
sponsorships of local live event venues, including a name-in-title
sponsorship to Tommy Hilfiger for Jones Beach Theater. As a Director at
Feld Entertainment, she drove revenue for properties including Ringling
Bros. and Barnum & Bailey and Disney on Ice.

Amplify Sports and Entertainment

Amplify Sports and Entertainment, LLC specializes in maximizing client
investments in sports, lifestyle and entertainment sponsorship. Through
strategic insight, Amplify builds brands by customizing compelling,
relevant and memorable marketing programs that drive sales and establish a
deeper, more emotional bond with target consumers. The agency's
proprietary sponsorship measurement tools, the Sponsorship Snapshot(TM)
and the Sponsorship Amplifier(TM), offer the most comprehensive resources
for evaluating return on sponsorship marketing investments. Clients
include: American Bass Anglers, Business Clubs of America (Philadelphia
Chapter), the Chubb Group of Insurance Companies, Major League Soccer,
International Sports Properties (ISP), National Grid, Outback Champions
Series, Related Companies, SportsNet New York (SNY), Strike Ten
Entertainment, US Speedskating, US Tennis Association and Volkswagen. For
more information on Amplify Sports and Entertainment visit
www.ampfirm.com.

Contact:
Howard Schacter
646-214-5939

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