Braun bodycruZer Joins Forces With Emmanuelle Chriqui To Lead the 'bodycruZade'

Braun Spearheads Women's Movement for Well-Groomed Men

NEW YORK, Oct. 8 /PRNewswire/ -- BRAUN® [PG], bodycruZer, the world's first
all-in-one body groomer featuring Gillette® Fusion(TM) shaving technology, has
teamed up with Emmanuelle Chriqui, of "Entourage," to help launch a new
women's movement called the "bodycruZade" for well-groomed men. Recent
Gillette surveys on male body grooming uncovered that only one-third of men
age 24-34 shave, wax or trim below the neck(1) but that 57 percent of men
would change their body grooming habits if they received a negative reaction
from their sexual partner(2). Other findings of the surveys included:

(Photo: http://www.newscom.com/cgi-bin/prnh/20091008/NY89513 )

-- Sixty-three percent of American women are turned on by a well groomed
chest.
-- Sixty percent of men say one of the best reasons to bodygroom is to
appear more attractive to a potential partner.

-- More than half of all men surveyed feel most comfortable seeking body
grooming advice from their significant other.

To help spread the word, Emmanuelle Chriqui is encouraging women everywhere to
visit www.bodycruZade.com.

The bodycruZade movement is in inspired by the launch of the new Braun
bodycruZer with Gillette® Fusion(TM) shaving technology -- the world's first
all-in-one wet and dry body groomer featuring a powered trimmer to efficiently
trim body hair and a Gillette Fusion blade for smooth, clean shaving results.

To launch the campaign, Chriqui is featured in an online video, which
introduces the bodycruZade movement and encourages women to join the cause.
In addition, the Braun bodycruZade Web site features a customizable video that
allows women to send a message to their favorite guy praising his body
grooming habits to reinforce the positive reactions a well-groomed man
receives when he grooms below the neck.

Chriqui will post blog entries about bodygrooming on the Web site and women
are encouraged to share their views on the topic by posting comments. Women
are also invited to vote on the best entries of the "Mr. bodycruZade" contest
-- a contest that men can enter by posting a photo of their upper bodies to
the site.

For more information on Braun bodycruZer or the "bodycruZade" movement please
visit www.bodycruZade.com.

About Emmanuelle Chriqui
Emmanuelle Chriqui can currently be seen as "Sloan" on the hit HBO comedy
series Entourage. She has appeared in several films including You Don't Mess
With the Zohan, Cadillac Records, and the upcoming Women in Trouble and 13.
Emmanuelle helped launch RAISEHOPEFORCONGO.ORG.

About Braun
Braun, a brand of The Procter & Gamble Company (NYSE: PG), manufactures a
variety of high-quality, European-designed products that are sold worldwide,
including electric shavers, oral care products, and household appliances.
Please visit http://www.braun.com.

About P&G (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®,
Wella®, Gillette®, and Braun®. The P&G community consists of over 135,000
employees working in over 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and
its brands.

(1) 2009 Braun bodycruZer international survey
(2) 2009 Gillette Grooming Guide

http://braunresource.com/bodycruZer/

SOURCE Braun

Gillette: Mike Norton, +1-617-421-8201; or Porter Novelli: Richard Small,
+1-212-601-8187, or Kayla O'Brien, +1-212-601-8229