Research and Markets: Grasshopper Case Study: Providing Healthy and Convenient Food for UK Consumers Short of Time

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/722f13/grasshopper_case_s) has
announced the addition of the "Grasshopper Case Study: Providing Healthy and
Convenient Food for UK Consumers Short of Time" company profile to their
offering.

This case study on Grasshopper forms part of a series of case studies, which
explores business practices across a variety of disciplines and business
sectors. It examines how Grasshopper has produced a successful line of
convenient and healthy instant porridge which has proved a hit with many
consumers in the UK.

Key reasons to purchase this title

* Gain insight into the methods used by important industry players to give them
a competitive edge
* Identify specific areas for operational improvements
* Capitalize on the knowledge of experienced companies when entering a new niche
or market

Key Topics Covered:

Catalyst

Summary

Analysis

* Breakfast is widely known to be important, but is missed regularly by many
consumers
* Regularly eating breakfast is linked to a host of benefits
* Breakfast is regularly skipped by a large number of UK consumers
* A lack of time is often cited as a reason for missing breakfast, along with
lack of hunger and dieting reasons
* The number of breakfasts eaten in the home is declining as more UK consumers
eat on-the-go or at work
* Porridge has a long history of being a healthy breakfast food
* Grasshopper has capitalized on health and convenience needs at breakfast time
with its on-the-go porridge offering
* Grasshopper began as a small scale operation in 2006 and has grown through
various distribution agreements
* Grasshopper promotes instant porridge as a healthy food that can be enjoyed at
anytime
* Grasshopper has achieved success with a modest product range
* Grasshoppers marketing operations serve to create an informal link with
ethically minded consumers
* Customers are encouraged to send in pictures of Grasshopper porridge pots in
unusual locations
* Organic accreditation was secured by Grasshopper at the earliest opportunity
* Grasshopper porridge is presented in wholly recyclable packaging to address
ethical consumer needs
* Grasshopper openly displays its business history, showing a personable company
that customers could relate to
* Conclusion

Appendix

For more information visit
http://www.researchandmarkets.com/research/722f13/grasshopper_case_s

Source: Datamonitor

Research and Markets
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