UpdateLogic Launches Internet TV Software and Services for Streaming Media Enabled Devices

UpdateLogic`s netReady services provides manufacturers of Internet TV devices
the ability to deliver television software updates and provision DRM credentials
in the field, enabling post-sale over-the-top content services
SOUTHBOROUGH, Mass.--(Business Wire)--
UpdateLogic Inc., the leading provider of managed software update distribution
services for consumer electronic devices, today announced the netReady services
suite for Internet TVs and other Internet-enabled consumer electronic devices
including set-top boxes and Blu-ray players. With the introduction of streaming
media services on Internet TVs, studios and content service providers require
the television software and firmware to be field upgradeable and the DRM
security certificates to be remotely manageable. The netReady services suite
enables maximum protection for the streaming media content and provides a
dynamic post-sale method of DRM certificate provisioning which significantly
enhances revenue generation opportunities manufacturers, content providers, and
ultimately the studios.

"We are excited to officially announce netReady for Internet TVs and other
connected TV devices," said Kurt Thielen, CEO of UpdateLogic. "With the
introduction of netReady, UpdateLogic is continuing its mission to provide
technology and services which future proof consumer electronics. NetReady not
only provides the ability to manage and maintain Internet TVs and installed
streaming media services, but also increases the post-retail revenue share
potential from such services. We believe netReady is a game changing technology
that will enable device manufactures to maximize the revenue potential with
their Internet TV products."

The netReady 1.0 Internet TV services suite includes the following:

* NetProvision - NetProvision is a comprehensive and secure DRM certificate
management solution that exceeds the strict media protection requirements of the
leading streaming media service providers such as Netflix, Amazon, and Rhapsody
and provides Internet TV manufacturers with the capability to add new revenue
generating services post-retail. NetProvision is capable of delivering DRM
object keys of any kind (such as Microsoft and Widevine) and can reliably and
safely activate, expire, or revoke streaming services after the consumer has
connected the TV.
* NetUpdate - NetUpdate is a patent-pending managed update processes that
provides a robust television software solution for the distribution and
installation of firmware and software updates in connected TV devices. NetUpdate
is based on technology and processes developed and perfected in UpdateLogic`s
UpdateTV services suite, a multipath update national distribution network
including the Internet, terrestrial, cable, and postal distribution methods.
* NetRegister - NetRegister provides a very efficient and effective way to
request and receive product registration data from the consumer, including
device model, serial number, and other demographic information deemed valuable
by the manufacturer. NetRegister collects the data via a customizable user
interface on the Internet TV and uploads the data to secure file servers inside
the UpdateLogic Network Operations Center where they are securely transmitted to
the manufacturer.
* NetRetrieve - NetRetrieve is an Internet TV software service that collects and
stores operational information from the device such as hardware and software
failure analysis data as well as content services data utilized to assist in the
calculation of revenue sharing. NetRetrieve collects the data from the connected
television, uploads the data to secure file servers inside the UpdateLogic
Network Operations Center and distributes the data to the device manufacturer.

The netReady Internet TV software services suite transforms any Internet
connected television device into a "net-ready" platform for streaming media
services. NetReady 1.0 is available today for integration into Internet TVs and
other consumer electronic devices and is approved by many of the top streaming
media service providers. Please contact UpdateLogic for more information about
netReady.

About UpdateLogic

UpdateLogic provides complete solutions which securely deliver and automatically
install provisioning keys, software updates, and firmware upgrades to Internet
TVs, Blu-ray players, set-top boxes and other related devices. UpdateLogic`s
UpdateTV® services suite allows data to be reliably and safely delivered to
devices through the Internet, over the air, across cable networks, and more. The
netReady services suite for Internet TVs allows connected television devices to,
among other things, be remotely updated and even securely provisioned in the
field so that consumers can easily download value-added streaming services.
UpdateLogic provides leading solutions to future proof consumer electronic
devices for customers such as Funai, Sanyo, Sony, and Vizio. For more
information, please visit www.updatelogic.com.

UpdateLogic and UpdateTV are registered trademarks and netReady is a trademark
of UpdateLogic, Inc.

UpdateLogic, Inc.
Patrick Sansonetti, 508-624-8688
patrick@updatelogic.com

Copyright Business Wire 2009