New Book Defines Era of Socially Responsible Engineering

Prentice Hall Professional`s Citizen Engineer Responds to Growing Urgency to
Meet the Challenges of Eco-Responsibility and Public Policy
NEW YORK--(Business Wire)--
Prentice Hall Professional today announced the release of Citizen Engineer: A
Handbook for Socially Responsible Engineering, which focuses on the new era of
engineering and its implications for practitioners, businesses and society
overall.

Authors Greg Papadopoulos, Sun Microsystems CTO; and Chief Sustainability
Officer David Douglas, with writer John Boutelle, draw on their own experiences
- and interviews with dozens of engineers, researchers, and students - to help
educate readers on two subjects of urgency: environmental responsibility and
intellectual property. Both are redefining the way engineers do their jobs.

The authors have set out to help engineers - both students and those already in
the profession - to learn the relationships between what they do, and the
broader social interests of the environment, safety, security, privacy, choice
and competition.

The book is organized into four parts:
Part I: "Advent of the Citizen Engineer": Describes the trends that have led to
this era of socially responsible engineering, and defines the Citizen Engineer
as: techno-responsible, environmentally responsible, economically responsible,
and socially responsible participants in the engineering community.

Part II: "Environmental Responsibility": Here the authors use a two-part
approach to tackle the large and complex challenge of designing for
eco-efficiency, while acknowledging there are no perfect solutions. They
encourage engineers to start with an awareness of the impact of their product,
by using a basic lifecycle model (i.e. focusing on how a product or service is
made, used, and renewed.) Then they present a framework that helps to prioritize
actions, starting with the areas of greatest potential impact.

Part III: "Intellectual Responsibility": This part of the book addresses the
world of intellectual property law and protection mechanisms (patents,
copyrights, trademarks, trade secrets, nondisclosure agreements, and employee
contracts), all of which are critical for engineers who hope to promote their
ideas while having control over their destiny. There is discussion of inbound
IP, or how one person uses the ideas of others, and outbound IP, or how others
are permitted to use one`s ideas, as well as the growing momentum behind open
source software licenses. There is a chapter focused on protecting digital
rights through digital rights management.

Part IV: "Bringing it to Life": The book wraps up with thought-provoking
questions about how engineering schools, organizations which employ engineers,
and engineers themselves, can plan for and respond to the new realities and
requirements.

Useable Quotes:

"It`s terrific. This new book does an outstanding job of filling in the
knowledge of topics that simply aren`t touched upon…. This is exactly the sort
of book that engineers should read and discuss." - John L. Hennessy, president,
Stanford University

"Citizen Engineeris the bible for the new era of socially responsible
engineering. All engineers concerned with the impact of their work must read
this book." - Hal Abelson, professor of computer science and engineering, MIT

"This accessible and brilliant book should be required of every citizen, and
especially, the new citizen lawmakers we call engineers." - Lawrence Lessig,
director, Safra Center for Ethics, Harvard University, and cofounder, Creative
Commons

Media Clips
Forbes.com: http://video.forbes.com/fvn/cio/tb_suncto030209
KQED Perspectives: www.kqed.org/epArchive/R904130737
Financial Times.com:
http://www.ft.com/cms/s/0/14ab8a4c-0980-11de-add8-0000779fd2ac.html?nclick_check=1

About Pearson
The global leader in educational and professional publishing, Pearson is home to
such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram,
IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as
their online publishing arm InformIT (www.informit.com) - The Trusted Technology
Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the
publishing partner for Adobe Press, Apple Certified, and others, publishes
best-selling books for creative design professionals. Pearson is also
co-founder, with O`Reilly Media Inc., of Safari Books Online
(http://safari.informit.com), the premier on-demand technology content library
providing thousands of expert reference materials through a single point of
contact, including expert technology, creative and design, industry and
management resources in video, audio and written formats. Pearson Education is
part of Pearson (NYSE:PSO), the international media company. Pearson`s other
primary businesses include the Financial Times Group and the Penguin Group.

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Pearson Education
Heather Fox, Senior Publicist, 212-641-6539
heather.fox@pearson.com

Copyright Business Wire 2009