AT&T Interactive Increases Reach Across Mobile

AT&T Interactive Network is Among Top 30 Most Visited Properties on the Mobile
Web; Acquisition of Plusmo to Support Mobile App Opportunity

GLENDALE, Calif., Oct. 8 /PRNewswire-FirstCall/ -- AT&T Interactive today
announced that the AT&T Interactive Network, featuring its flagship local
search web property YELLOWPAGES.COM, is among the top 30 most visited
properties via mobile web browsers, as recently reported in comScore's Aug.
2009 Mobile Key Measures Report(i). As more consumers rely on mobile for local
information such as nearby businesses and events, the opportunity for
advertisers to reach ready-to-buy consumers is increasingly apparent. AT&T
Interactive's recent launch of several mobile local products - in addition to
the acquisition of Plusmo, a recognized leader for developing interactive user
experiences on major mobile handsets and platforms, demonstrates its
aggressive approach to monetize the billion dollar mobile local ad
opportunity(ii).

AT&T Interactive's newly launched "one size fits all"(iii) mobile web
experience for YELLOWPAGES.COM (m.yp.com), as well as the recent addition of
its flagship app - YPmobile - to the Palm App Catalog, support its expanded
presence of mobile local across all major mobile platforms. In addition,
BlackBerry users can expect a new YPmobile app in the BlackBerry App World
soon - or get a head start and download the new app - starting today - at
m.yp.com/app.

Recent mobile handset sales emphasize the need to address a broad mobile
audience and the evolving opportunity for advertisers. In Q2 2009, 72 percent
of mobile handset sales were feature phones - emphasizing the remaining scale
and importance of mobile web experiences and apps optimized for those devices
- while smart phone purchases increased 42 percent year-over-year providing
opportunities for more advanced mobile experiences and ad opportunities(iv).

"Reaching 'on the go' mobile consumers is a rapidly emerging advertising
opportunity - across both smart and feature phones," said Matt Crowley, chief
marketing officer, AT&T Interactive. "Our approach is to play across the
mobile ecosystem by developing mobile web and app experiences optimized across
diverse devices, platforms and carriers. By doing so, we are able to meet
mobile consumer needs, expand our reach - and integrate advertising that not
only put advertisers in the spotlight, but provide value to the user."

Pay Per Call® ads in both the new YELLOWPAGES.COM mobile web and YPmobile
applications is an example of how advertisers can leverage potential
customers' increasingly mobile lifestyle. Pay Per Call® advertising is ideal
for mobile and offers a performance-based ad model to the millions of
businesses who want to connect over the phone with consumers already looking
for businesses like theirs.

AT&T Interactive's commitment to mobile is underscored by the recent
announcement of the acquisition and integration of Plusmo and its mobile
platform, which create new opportunities to unify development across all
platforms including feature phones. Plusmo's "over-the-air" app technology
will give AT&T Interactive the ability to update widgets in order to keep
delivering a local search experience that evolves seamlessly and rapidly with
consumer needs - anytime, anywhere.

At CTIA IT & Entertainment
The industry's growing interest in mobile local search and the state of mobile
advertising will be addressed by AT&T Interactive executives during featured
panels at CTIA IT and Entertainment this week in San Diego. Along with other
AT&T Interactive speakers, join CMO Matt Crowley at the "Mobile Advertising -
Failure to Launch?" panel today, Oct. 8, 2009 from 2:30 PM to 3:45 PM.

About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating
local search products and services that empower consumers to find and connect
with businesses across the devices and interactive platforms they use most -
including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T
Interactive develops, manages and delivers all online and mobile advertising
products for AT&T - including its flagship property www.yellowpages.com. The
AT&T Interactive Network* is ranked the number 26 Web property in the US,
reaching more than 31 million monthly unique visitors (comScore Aug. 2009 Top
Properties Ranking report).

*The unique visitor number for the AT&T Interactive Network includes
unduplicated visitors for the following sites in Aug. 2009: YELLOWPAGES.COM,
ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates-AT&T operating companies - are the providers of
AT&T services in the United States and around the world. With a powerful array
of network resources that includes the nation's fastest 3G network, AT&T is a
leading provider of wireless, Wi-Fi, high speed Internet and voice services.
AT&T offers the best wireless coverage worldwide, offering the most wireless
phones that work in the most countries. It also offers advanced TV services
under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite
of IP-based business communications services is one of the most advanced in
the world. In domestic markets, AT&T Advertising Solutions and AT&T
Interactive organizations are known for their leadership in directory
publishing, advertising sales and interactive local search applications. In
2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE®
magazine's list of the World's Most Admired Companies.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.

For more information, please review this announcement in the AT&T newsroom at
www.att.com/newsroom.

(i) comScore, Mobile Key Measures Report, Aug. 2009
(ii) Kelsey Group, May 2009, "Local mobile ad revenue will hit more than $3.1
billion in 2013, up from $160 million last year."
(iii) Mobile web designed to configure to any browser.
(iv) The NPD Group, Mobile Phone Track, Aug. 2009

SOURCE AT&T Interactive

Jodi Bart, +1-512-495-7173, jbart@attnews.us, for AT&T Interactive