Carmex Debuts New Ultra Hydrating Lip Balm at Emmy Gifting Events
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Be red carpet ready everyday with Carmex Moisture Plus MILWAUKEE, Wis.--(Business Wire)-- Carmex received rave reviews for its debut of Carmex Moisture Plus ultra hydrating lip balm during gifting events leading up to the Emmy Awards in Hollywood, Calif. More than sixty television stars attended the Madison & Mulholland gifting events at the Hotel London in West Hollywood where Carmex Moisture Plus lip balm was featured in gift bags created by the celebrities to be auctioned for their chosen charities. An iconic brand for more than 70 years, Carmex is a beloved brand for many loyal celebrity users including Jane Kaczmarek, Joe Montegna, and Emmy winners Cherry Jones and Brian Cranston. Montegna claims he has been a Carmex fan since 1961. Kaczmarek, who was born and raised in the Milwaukee area where Carmex is headquartered, is devoted to the original Carmex, but became a fan of the new Carmex Moisture Plus lip balm. Carmex Moisture Plus lip balm is ideal for the red carpet; its elegant silver slant-tipped applicator brings a touch of class to any event. The premium lip balm offers intense moisturizing benefits from vitamin E, aloe, shea butter, and avocado butter. Its satin gloss finish looks great by itself or over lip color. Carmex Moisture Plus is the first premium lip balm introduced by Carmex in more than 70 years and joins the popular Carmex family of lip balm products. Carmex is available in a jar, stick or tube and in a variety of flavors including original, cherry, strawberry and mint. Many versions are available with SPF. For more than ten years in a row, Carmex has been ranked as the #1 recommended lip balm by pharmacists in a national survey of lip balms by Pharmacy Times magazine. For more information visit www.mycarmex.com. About Carmex and Carma Laboratories, Inc.: For more than 70 years, Milwaukee-based Carma Laboratories has manufactured Carmex brand lip balm. Carmex products are available at most U.S. retailers and online. For more information, contact Carma Laboratories at (414) 421-7707 or visit www.mycarmex.com. Product and celebrity photos available. For Carmex and Carma Laboratories Kathleen Crandall, 612-327-6336 kathleen@crandallcommunications.net Copyright Business Wire 2009
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