/ CORRECTION - Cisco Names Winners of 'Think Inside the Box' Developer Contest

SAN JOSE, CA, Oct 08 (MARKET WIRE) --
In the news release, "Cisco Names Winners of 'Think Inside the Box'
Developer Contest," issued earlier today by Cisco (NASDAQ: CSCO), we are
advised by the company that the fifth quote under the "Quotes from the
Cisco 'Think Inside the Box' judges panel" header which is attributed to
Robert Whiteley should be removed. Complete corrected text follows.

Cisco Names Winners of 'Think Inside the Box' Developer Contest

Worldwide Contest Showcases Innovative and Creative Business Applications
Built on Best-Selling Router's Application Extension Platform

SAN JOSE, CA -- October 8, 2009 -- Today Cisco (NASDAQ: CSCO) announced
the winners of its "Think Inside the Box" Developer Contest. Launched last
fall, the competition challenged application developers around the world
to develop applications that run on the Cisco(R) Application Extension
Platform (AXP), which resides on the popular Cisco Integrated Services
Router (ISR).

Cisco launched this contest to encourage collaborative development through
the use of Web 2.0 technologies, promoting what Cisco calls the Human
Network Effect. The winning teams were determined by a panel of seven
industry experts who selected the following applications as the most
innovative, implementable and relevant to businesses. More than 100
qualified teams from 75 countries entered the competition. The finalists
demonstrated the business relevance of the AXP in solving real-world
problems, in areas of unified communications, security, advertising, cloud
architectures and energy management.

Highlights / Key Facts:

The Winners:

The panel of seven judges narrowed the 100 submissions down to eight
finalists. You can view the demos of their applications here. The
criteria for selection were innovation, effective use of the AXP
platform, feasibility, and project plan documentation. From those
finalists, the following winners were selected:

First Place: Team MADnetwork, led by David Perez in Spain, won US$50,000
for the Building Automation Service application (BAS). Created with
branch offices and multitenant units in mind, BAS helps businesses
remotely monitor and manage building operations.

By integrating the
service management capabilities on AXP, the application minimizes the
need for external servers to manage disparate facilities (HVAC, lighting,
plumbing, presence, fire, flooding and smoke detectors), which reduces
capital and operational costs. The solution also saves energy costs by
determining, in real time, which resources are being consumed, and to
what degree, by working with a remote management solution.

Second
Place: Team Enhancers, led by Rajesh Kotagiri in India, won US$30,000 for
the Local Advertising Mesh Network Platform (LAMP) application. LAMP
creates a distributed ad-serving platform hosted on the AXP. This
platform will reside on ISRs targeted initially toward retail
deployments: For instance, retail stores can display ads on LCD units in
various locations. With this solution, businesses can tap potential new
revenue streams by shifting some of their advertising efforts to their
existing networking infrastructures.

Third Place: Team BugsBernie,
led by Bernhard Beckmann in Germany, won US$20,000 for the Integrated
Surveillance System application. With this application, Internet Protocol
phones can be turned on during nonworking hours to monitor any audio
signals in the offices. When abnormal audio signal patterns are detected
(crossing a configurable threshold), the application notifies external
security services or devices such as mobile phones, computers and video
monitoring systems. Sabotage of telephony equipment is also detected.

The Integrated Surveillance System is a simple and cost-effective means to
enable a security solution in branch offices by taking advantage of an
existing IP-telephony network. The application improves manageability of
security systems by providing an integrated security framework to an
existing network.

The ISR and AXP Platform:

The Cisco AXP offers tighter integration between the network and business
applications to help branch-office customers achieve greater business
efficiencies and innovation. As a result, in tandem with the Cisco
Integrated Services Router, the AXP helps lower the total cost of
ownership in the branch.

Cisco opened its industry-leading access
routing platform to third-party developers in April 2008 with the
introduction of the Cisco AXP.

Cisco Developer Network:

The Cisco AXP is part of the Cisco Developer Network, which offers a
fast-growing social networking community of more than 14,000 individuals
who collaborate via wikis, blogs and forums to share development ideas,
support and feedback on Cisco networking technologies.

Quotes from the Cisco "Think Inside the Box" judges panel:

Marie Hattar, vice president of network systems and security solutions
at Cisco

"This contest has proven to be a vibrant approach to sparking
innovation. Finalists developed their applications in a span of 90 days
with no formal training or router knowledge," commented Marie Hattar.
"And with the Cisco Developer Network (CDN), this opens up a whole new
way to engage the developer community as we expand on the vision of the
network as a platform. We look forward to the CDN community being able to
deliver more value to our customers by building more intelligence and
capability into our routers."

Brett Galloway, senior vice president,
Wireless and Security Technology Group at Cisco and executive sponsor of
the developer contest

"I am extremely impressed with the breadth and
depth of the applications the teams brought to the table in this contest.
It's exciting to see innovation outside of the company matching that of
inside the company and clearly solving real customer business problems.
We saw applications ranging from unified communications, to interesting
new business models, as well as new opportunities to take our current
network infrastructure and expand it to other technology domains."

Paul McNab, vice president, Enterprise Mid-Market Solutions Marketing at
Cisco

"The AXP contest was a true proof point for leveraging the
network as the platform for business responsiveness. If you look at CEOs
today, in this current climate, they want to know how they can respond to
opportunities globally in 90 days. I was amazed at what could be
accomplished on the AXP within this time. Looking at the proposals
submitted, I think the three we chose show the breadth of the approach we
take to stimulate creativity and innovation."

Dominic M. Del Balso,
vice president, Enterprise Technology and Operations at KeyCorp, Cisco
customer and judge

"Cisco continues to impress me with the level of
thought and innovation that goes into its portfolio. A contest such as
this highlights their thought process with regard to looking for multiple
sources for their next solution or building blocks for their next
solution."

Brian Proffitt, community manager for the Linux Developer
Network and Linux.com, on behalf of the Linux Foundation

"Cisco is
providing an open door for people to come in and innovate, and this
contest demonstrates that innovation can come from anywhere or anybody.
Innovation has not been taken out of the hands of developers, and the
sheer number of submissions to the contest tells me that there is
significant interest in developing on the AXP."

Zeus Kerravala,
senior vice president, Yankee Group

"Resulting applications from the
AXP contest show the ability to manage branch offices remotely on the
AXP, allowing companies to put in a centralized policy to turn off and on
business systems automatically, lessening the need for on-site
management."

Bola Rotibi, principal analyst, MWD Advisors

"Sometimes the challenge of applications is determining how you feed it
into the market and get people to adopt it. In this situation, the ISR is
already in place for many. You don't have to create the market. The market
is there."

Useful Links:

Cisco CTO Congratulates AXP Developer Winners View and share the
finalists' applications with this presentation Cisco "Think Inside the
Box" developer contest home page Contest: Terms and Conditions Feature
Article: Cisco Courting Developers to Make Routers Smarter, More Valuable
Twitter: Follow CiscoGeeks for up to date information on Cisco routing
and switching Subscribe to Cisco news Cisco Developer Network website

Tags / Keywords:

Cisco Think Inside the Box Developer Contest, Cisco, AXP, ISR, router,
routers, access routers, applications, developers, branch optimization,
branch, application integration, network as a platform, MADnetwork,
BugsBernie, Enhancers

About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms
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