AdNectar Launches Branded Virtual Goods on Twitter and LiveJournal
* Reuters is not responsible for the content in this press release.
PALO ALTO, CA, Oct 08 (MARKET WIRE) --
AdNectar, Inc., the virtual goods marketing platform, has added branded
virtual goods to users on two major social networks: Twitter, now
sporting 24 Million monthly unique users, and LiveJournal, the 9th
largest social network and a leading blogging platform (Compete.com).
To bring the branded virtual goods to Twitter, AdNectar partnered with
Fun140, a social gifting and entertainment site optimized for 140
character messages.
If a person sends a branded virtual item -- like a Malibu Rum drink or a
box of Godiva chocolates -- to a friend on Twitter, the recipient will
receive a "direct message" notification; if they click on the URL in the
message, it will link to the virtual item. A Tweet will also automatically
appear on the senders profile announcing that the gift was sent.
This very public expression of giving will introduce the branded items
through networks of friends. The social endorsement combined with the
viral exposure will create engaging advertising experiences for marketers
that scale rapidly.
"People use virtual goods to personalize how they communicate with their
friends. Branded items will make this social experience on Twitter more
engaging and entertaining," said Ashvin Kumar, Co-Founder, Fun140.
On LiveJournal, which has over 700,000 different communities, users will
choose from different themed virtual gifts created by AdNectar. For
example, the thousands of bloggers discussing "Twilight" could send each
other vampire themed gifts with embedded movie trailers from an upcoming
horror film.
"Sending virtual goods is now mainstream, so adding branded ones from
AdNectar was natural. It provides more choice and relevant experiences for
our users," said Anjelika Petrochenko, Business Development Director,
LiveJournal.
"By adding these two top publishers, AdNectar now powers massive
cross-platform social media campaigns for brands to engage their customers
and increase purchase intent," said Nir Eyal, CEO, AdNectar, Inc.
About AdNectar
AdNectar specializes in creating effective advertising that consumers
like. By associating brands with virtual items, marketers insert their
brand message directly into social media experiences. AdNectar provides an
integrated advertising platform that is more fun for users, more effective
for marketers, and more profitable for publishers. Top brands like
Trident, Malibu Rum, Gillette, Nestle, and ABC Family have run campaigns
with AdNectar. For more information, visit http://www.adnectar.com. Please
direct media inquires for AdNectar to: Nir Eyal, nir@adnectar.com,
917.279.8578
About LiveJournal
LiveJournal is one of the world's most respected community publishing
platforms. Since its launch in the United States in 1999, LiveJournal has
become the online home to creative individuals looking to share common
interests, meet new friends and express themselves. LiveJournal has
registered more than 16 million accounts since its founding, and currently
has a worldwide monthly audience of 20 million. For more information,
please visit http://www.livejournalinc.com
About Fun140
Fun140 is one of the largest casual gaming sites on the Twitter platform.
On Fun140, users take quizzes, play games, and send virtual gifts to their
friends. Since its inception in early 2009, Fun140 has built a Twitter
following of over 200k users. For more information, please visit
http://fun140.com
AdNectar
Nir Eyal
nir@adnectar.com
917.279.8578
Copyright 2009, Market Wire, All rights reserved.
-0-
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.
Follow Reuters