KitchenAid Teams Up With Online Italian Cooking Show, Cooking with Nonna to Kick Off Season Two And Launch An Appliance-A-Week Giveaway

KitchenAid Teams Up With Online Italian Cooking Show, Cooking with Nonna to
Kick Off Season Two And Launch An Appliance-A-Week Giveaway
Catering to Home Chefs Everywhere

NEW YORK, Oct. 8 /PRNewswire/ -- Cooking with Nonna, the online Italian
cooking show that offers authentic Italian recipes, passed down for
generations by Italian grandmothers aka "Nonna's" is teaming up with
KitchenAid to give away a premium KitchenAid small appliance each week from
October 12th through December 27th-2009. Appliances in the giveaway line up
include Hand Mixers, Bakeware, Immersion Blenders, Blenders, Food Processors,
a 90th Anniversary Stand Mixer, and more. The giveaway marks the launch of
season two for Cooking with Nonna and is the first endeavor between the two
brands.

Cooking with Nonna, which launched June 15th-2009, kicks off its second season
and the KitchenAid Giveaway with new recipes including Focaccia Barese by
Nonna Romana from Puglia; Saltinbocca alla Romana by Nonna Yolanda from Rome;
Petti di Pollo al Limone by Nonna Nina from Tuscany; Ossobuco by Nonna Carmen
from Milan; and Cartellate by Nonna Romana from Puglia and many more.

The "Appliance-A-Week Giveaway" offers 10 KitchenAid appliances for Cooking
with Nonna members that enter the promotion throughout the 10 week period.
Members may enter the promotion by signing up at www.cookingwithnonna.com and
by inviting their friends to join the Cooking with Nonna site. Members
immediately gain one entry by signing up for the promotion. As their invited
friends join, they gain additional entry points. The more entries an
individual member has, the higher the probability they will be randomly
selected for that week's KitchenAid giveaway on Cooking with Nonna.

"We are honored to be teaming up with such a renowned brand like KitchenAid to
give away some terrific appliances," said Cooking with Nonna Host, Rossella
Rago. "As we move into the holiday season, these appliances are a great
addition to every home cook's kitchen and are great gift items as well."

"KitchenAid is delighted to partner with a site that not only preserves the
traditions of home cooking but also helps make these traditions relevant to
today's cooks," notes Deb O'Connor, Senior Manager of Brand Experience for
KitchenAid. "We believe in making products that, like great recipes and the
stories behind them, enhance the joys of the kitchen and stand the test of
time."

The Appliance-A-Week Giveaway is open to all Cooking with Nonna members.
Membership is free, and joining the site is as easy as making toast. Visit
http://www.cookingwithnonna.com and participate in the giveaway. Also follow
Cooking with Nonna on Twitter for weekly giveaway updates @rossellarago.

About CookingWithNonna.com
Cooking with Nonna, www.cookingwithnonna.com, is an online Italian cooking
show hosted by Rossella Rago. Each week, a new "Nonna" guest stars with
Rossella to demonstrate a classic Italian recipe, traditional from the city
that "Nonna" originates from. Rossella offers viewers easy-to-follow tips and
advice on creating these favorite classic recipes in each 12-15 minute
webisode. The show presents some of the most original and sought after classic
Italian recipes; not those of professional chefs, but recipes from our
grandmothers - the nostalgic recipes with those secret ingredients and
histories that home chefs covet.

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons to
create a complete line of products designed for cooks. From countertop
appliances to cookware, ranges to refrigerators, and whisks to wine cellars,
KitchenAid now offers virtually every essential for the well-equipped kitchen.
To learn why chefs choose KitchenAid for their homes more than any other
brand, visit www.KitchenAid.com.

SOURCE Cooking with Nonna

The SalupGroup, Marni Salup, marni@thesalupgroup.com, Twitter: @thesalupgroup