CLANMO Supports the Launch of Fiat 500C

"The Original Happy Car": The Hip Fiat 500C as a Mobile Phone Game

An Innovative "Blowing-Feature": Blowing Rain Clouds Away Using the Microphone

MUNICH--(Business Wire)--
Small, round and hip - for many years the Cinquecento has belonged to the most
popular small car models in Europe. Fiat launched a convertible version of the
legendary little Italian into the market promptly to the beginning of the open
air season 2009. With an electric retractable roof and a modern retro
appearance, the new Fiat 500C appeals not only to the Cinquecento fan group.
iPhone users will soon be able to enjoy the jump`n`drive mobile game "Be Open" -
starring the Fiat 500C.

The Cinquecento became available as a soft-top convertible for the first time
over 50 years ago. The new 500C pays homage to its popular ancestor and stands
for a long tradition of freedom and joie de vivre.

In cooperation with media agencies MC2 and GroupM, CLANMO developed the
customized iPhone game "Be Open" complementary to the launch campaign of the
Fiat 500C. The aim of the game is to stay happy! To do so, the player has to
collect popsicles, fruits or corn cobs and avoid sneaky obstacle during the
cheerful drive in the Fiat 500C. The technical highlight of the game is the
innovative blowing feature, which allows the player to blow away rain clouds by
blowing into the built-in microphone. A different picturesque landscape awaits
the user in each of the three levels.

"With this game, we have been able to visualize the topic "car" for the iPhone
in a completely new and unique way. We hope that more companies like Fiat will
become aware of the innovative potential of Mobile for brand building and
customer retention", says Joachim Bader, Managing Director of CLANMO.

About CLANMO:

CLANMO GmbH is a highly awarded agency for mobile interaction and realizes
award-winning campaigns, applications and services that bring together target
groups and brands in a mobile context. CLANMO`s work for IKEA gained the company
national recognition and was considered one of the top three mobile campaigns of
the year at the New Media Awards 2009. From its locations Munich and Cologne,
CLANMO offers its clients full services from strategic consulting, to creation
and in-house mobile technology. The agency was founded in April 2009 by the
merging of two business units of the Munich-based MindMatics AG.

CLANMO GmbH
Joachim Bader
Tel: +49 89 32 29 86 521
Fax: +49 89 32 29 86 570

Copyright Business Wire 2009