Kraft Foods to Invest Euro 15 Million in New Biscuit Research & Development Center in France

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Thu Oct 8, 2009 3:00am EDT

Kraft Foods to Invest Euro 15 Million in New Biscuit Research & Development
Center in France





ZURICH, Oct. 8 /PRNewswire-FirstCall/ -- Kraft Foods announced today that it
intends to invest euro 15 million (approximately $20 million) in constructing
a new Biscuit Research & Development (R&D) Center in Saclay, France, a suburb
of Paris.


(Logo: http://www.newscom.com/cgi-bin/prnh/20090420/KRAFTLOGO)


This new facility will serve as the company's European Center of Expertise for
Biscuits, focusing on innovation and new product development for many of
Europe's most beloved biscuit brands, including LU, Mikado, Oreo, Prince,
Saiwa and TUC.  The Center will also be responsible for advancing major
biscuit technology platforms for the European market and beyond. 


Scheduled to open during the first half of 2011, this new Center will be home
to a team of researchers, product and packaging developers, and nutritionists
dedicated to supporting the European biscuit business.  These employees are
currently located in leased space within the Groupe Danone R&D Center in
Palaiseau, France, very close in proximity to the site of the new Center.


"France is an important strategic market for biscuits and for Kraft Foods
globally. This investment makes good business sense, allowing us to continue
to drive biscuit innovation and future growth," said Michael Clarke, Executive
Vice President and President, Kraft Foods Europe.  "Consumers in Europe and
around the world have long enjoyed our exceptional biscuit brands, and this
facility will further enable us to create delicious new products for years to
come."


Once completed, the Center will join 11 other Kraft Foods R&D centers that
support its businesses around the globe.


Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries
around the globe.  Our 100,000 employees work tirelessly to make delicious
foods consumers can feel good about.  With global powerhouse brands like Oreo
and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees,
Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates,
we deliver millions of smiles every day.  Kraft Foods (NYSE: KFT) is the
world's second largest food company with annual revenues of $42 billion.  The
company is a member of the Dow Jones Industrial Average, Standard & Poor's
500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index. 


                              - make today delicious -







SOURCE  Kraft Foods

Laurie Guzzinati, +41/(0)58/4404396, laurie.guzzinati@kraft.com, or Anne
Genin, +33/(0)1/56344152, anne.genin@kraft.com, both of Kraft Foods
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