NewBay LifeCache Social Networking Exceeds 10 Million Users

Carriers worldwide increase ARPU, subscriber loyalty and brand engagement by
deploying LifeCache powered social networking services
SAN DIEGO--(Business Wire)--
NewBay, the leader in digital lifestyle solutions for carriers, today announced
that over 10 million subscribers are now using its award-winning LifeCache
Social Networking solution. LifeCache Social Networking solution is enabling
subscribers to interact, communicate and share information with their social
networking friends across a host of online communities, including Facebook,
Twitter, YouTube, MySpace, Bebo and carrier-branded communities. NewBay
LifeCache is the technology behind many services for carriers worldwide
including Telefónica O2, T-Mobile and France Telecom/Orange.

LifeCache Social Networking solution consists of a powerful backend social
networking gateway, mobile handset clients, Web and mobile Web interfaces, and
proven APIs. LifeCache Social Networking Gateway (SNG) enables carriers to
easily connect to multiple social networks. It delivers an aggregated social
networking experience by presenting popular information from multiple online
communities in a single feed, available via Web or handset client. LifeCache SNG
also sends alerts to handsets notifying subscribers of activity on their
favorite social networks on-the-go. In addition, LifeCache SNG`s API ensures
carriers can easily add social network functionality and support into other
subscriber services.

"NewBay is leading the way in the mobile social networking industry, providing
successful social networking services to carriers around the world.The 10
million user milestone is testament to our dominant position in this space,"
said Dr Nagappan Arunachalam, CMO, NewBay Software. "We have achieved our
industry position through a commitment to the advancement of mobile social
networking technology, a solid understanding of the needs of the carrier and
online communities alike, in addition to a continual focus on providing the best
subscriber experience possible."

NewBay`s LifeCache Social Networking solution is the most feature rich, flexible
system providing advanced, fully scalable mobile social networking capabilities
to carriers. It facilitates rapid and straight forward access to the social
network platform:

* Carriers need only integrate once
* Simple to add and manage new social networks
* Easily adapts to new functionalities of different communities
* Most advanced and proven social networking gateway APIs.

By offering mobile social networking services, carriers benefit from revenue
growth via subscription services and/or data plans, increased subscriber
satisfaction leading to a reduction in churn, and more meaningful engagement
with the carrier brand.

LifeCache Social Networking solution features NewBay`s proprietary Social
Networking API (SONA) which allows social networks to simply "plug-into" the SNG
and benefit from anytime-anywhere user access via the mobile platform, such as
greater user activity and increased relevance to people`s everyday social lives.
For more information on NewBay`s social networking partner program email
sona@newbay.com.

To experience a demo of LifeCache or to meet NewBay at CTIA WIRELESS I.T. &
Entertainment 2009, in San Diego, email: sales@newbay.com.

About NewBay Software

NewBay Software is the leader in digital lifestyle solutions for carriers,
enabling subscribers to create, store, share and view user content. NewBay
LifeCache product suite empowers carriers to deliver an integrated set of
converged rich-media services across any Internet connected device such as
mobile, PC and TV. NewBay`s products include photo and video albums/blogs,
digital vault, social networking, handset and desktop clients, network address
book and messaging services. NewBay LifeCache products are built on NewBay`s
Astra user content platform to uniquely provide telco-grade, scalable solutions.

NewBay enables carriers to increase ARPU, drive messaging and data traffic,
strengthen customer loyalty and build communities and social networks based on
user generated content. NewBay is delivering profitable, highly successful
commercial services for carriers including T-Mobile, Telefónica O2, Orange,
Vodafone, U.S. Cellular, Alltel Wireless, Swisscom, and SETAR NV. NewBay
LifeCache is processing millions of messages daily and stores billions of media
for live carrier services.

NewBay is based in Dublin, Ireland, Bellevue, USA, London, UK and Dusseldorf,
Germany. NewBay was founded in 2002 and is privately held. Investors include
Balderton Capital and Fidelity Ventures.

For more information visit www.newbay.com.

NewBay Software
Carol Clavin
T: +1 (425) 455 2577
M: +1 (425) 246 9049
cclavin@newbay.com
or
Amanda Campbell
T: +353 1 6350700
M: +353 86 6069177
acampbell@newbay.com

Copyright Business Wire 2009