Predictive Marketing Leader [x+1] Names Marketing Analytics Expert Kenneth Rona as Its Vice President of Data Strategy

NEW YORK, NY, Oct 08 (MARKET WIRE) --
[x+1], the leader in predictive marketing, announced today that Kenneth
Rona has joined the company as Vice President of Data Strategy and
Analytics. Dr. Rona, whose career has included stints at America Online
and as a consultant at McKinsey & Co., will oversee [x+1]'s partnerships
with third-party data providers. He will also play a key role in
supporting clients' analytics needs and translating market demands into
future enhancements to [x+1]'s patented Predictive Optimization
Engine(TM) (POE).

Dr. Rona is a classically-trained social sciences researcher who
specializes in helping companies use data to optimize marketing decisions
and better understand their customers. Prior to [x+1], Dr. Rona was a
Senior Vice President at IXI Digital Media, where he led the company's
analytics and product management efforts. While at IXI, he was responsible
for building an industry-leading display ad targeting solution based on
consumer's income and other financial data.

"Ken's background in social sciences research and consulting, plus his
experience in driving successful marketing optimization efforts at major
organizations, makes him a valuable addition to our team and our client
engagements right off the bat," said John Nardone, Chairman and CEO of
[x+1]. "He will play a central role in our efforts to ramp up our data
partnership program, resulting in a richer trove of consumer information
available to our clients. His work will help [x+1]'s integrated platform
more precisely match web visitors to relevant content and offers, bringing
performance marketing to a new level."

"What sets [x+1] apart is its status as a pioneer and innovator in
predictive marketing," said Dr. Rona. "It's why I was drawn to this
opportunity. [x+1] offers a unique complement of online marketing
performance solutions that help companies continually refine and improve
their online marketing performance."

Before IXI, Dr. Rona spent two years at America Online, where he was
Director of Customer Insight and Database Marketing, leading a full range
of marketing optimization and web analytics efforts. Prior to entering the
online space, he was a McKinsey consultant as well as Director of Research
for The Corporate Executive Board.

Dr. Rona received his Ph.D. in management from Duke University's Fuqua
School of Business and both a bachelor's and master's degree in political
science from Stony Brook University. He is also the publisher of Da Facto,
a business analytics blog, http://dafacto.blogspot.com.

About [x+1]

[x+1], the leader in predictive marketing, maximizes the return on
marketing investment (ROI) of websites and digital media using its
patented targeting technology. Providing the first end-to-end digital
solution for advertisers and agencies, it optimizes engagement rates and
lift conversion in both media and on websites. Its predictive marketing
solutions enable automated, real-time decision making and personalization
so the right advertisement and content is delivered to the right person
at the right time. Top companies in financial services,
telecommunications, online services and travel have significantly
increased the performance of their digital marketing using the services
of [x+1]. The company is headquartered in New York City. For more
information, please visit www.xplusone.com. Please follow us on Twitter
at http://www.twitter.com/xplusone.

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