Rosato Is the New Black at the MARTINI(R) Stay Beautiful Lounge

LONDON, UNITED KINGDOM, Oct 08 (MARKET WIRE) --
Editors Note: There is a photo and three videos associated with this
Press Release.

MARTINI(R) proudly hosted the MARTINI(R) Stay Beautiful Lounge as part of
the pre show reception for the UK designers Matthew Williamson, Jonathan
Saunders and Twenty8Twelve during London Fashion Week. Guests enjoyed
bespoke cocktails - each a delicious blend of MARTINI(R) Rosato and fresh
fruit juices - inspired by these prestigious labels.

MARTINI(R) Rosato is the newest flavour to be introduced to the Italian
drinks brand in 100 years. Rose in colour the delicious vermouth delivers
seductive notes of cloves, cinnamon and nutmeg with lighter aromatics of
raspberry and lemon.

The MARTINI(R) "Stay Beautiful" campaign, featuring BAFTA winning actress
Thandie Newton, champions the positive benefits of a light alcoholic
drink which allows women to have fun whilst staying beautifully composed
all evening. MARTINI(R) contains one unit of alcohol per 70ml serve and
the range of spirits has an ABV of 15%. Each style is enjoyed long over
ice with different recommended fruit juices served as mixers.

MARTINI(R) has long been the drink of the world's most glittering parties
and is available in the most glamorous locations. Notably this year
MARTINI(R) Rosato was served to a whole host of stars and fashion
influencers at Amber Fashion 2009 in Monte Carlo and the MARTINI(R)
Terrazza at this year's Cannes Film Festival. In addition, MARTINI(R) is
available at Dolce&Gabanna's main boutique in Milan. The presence of
MARTINI(R) at a key fashion venue during London Fashion Week will
continue to build upon its stylish heritage and keep the crowd looking
and feeling beautiful this season.

For more information on MARTINI(R) Rosato or event at the MARTINI(R) Stay
Beautiful Lounge visit www.martinistaybeautiful.com

Notes to Editors:

1. MARTINI(R) is currently the Number 1 selling spirit in Europe (Source
IWSR)

2. MARTINI(R) recommended serves:

a. MARTINI(R) Rosato & Pomegreat pomegranate juice

b. MARTINI(R) Bianco & Apple juice

c. MARTINI(R) Extra Dry & Apple juice

d. MARTINI(R) Rosso & cranberry juice

To view the photo associated with this press release, please visit the
following link:

http://www.marketwire.com/library/20091007-thandie_n_800.jpg

To view the videos associated with this press release, please visit the
following link:

http://www.youtube.com/watch?v=IKyVAM5EWo4

http://www.youtube.com/watch?v=2v8V5dHWid4

http://www.youtube.com/watch?v=yl3Zq1tcsGc

Contacts:
Media Contacts:
Duane Holland
0207 841 7075
duane.holland@shinecom.com

Aime Dorsett
0207 841 7075
aime.dorsett@shinecom.com

Copyright 2009, Market Wire, All rights reserved.

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