Semichem Promote Their Enhanced Online Presence with New Television Adverts

* Reuters is not responsible for the content in this press release.

Thu Oct 8, 2009 6:24am EDT 

  EDINBURGH, UNITED KINGDOM, Oct 08 (MARKET WIRE) -- 
Semichem, Scotland's leading discount health and beauty retailer, this
month aim to enhance awareness of their website through a series of high
profile television adverts. Airing throughout some of the most popular TV
shows including Coronation Street and The X-Factor on STV, Channel 4,
UTV, ITV Tyne Tees and ITV Borders, the series of advertisements are
highlighting the fantastic range of discount perfume, aftershave and
beauty products that Semichem are renowned for.

    Paula Butler of Semichem enthused, "We are ecstatic to be back on
television and promoting our stores and website. We recently updated our
website and are excited to be able to show even more people the type of
fantastic products at discounted prices that they can find every week in
our stores and online at our website."

    Semichem are one of the biggest health and beauty retailers in the United
Kingdom with over 130 stores spread across Scotland, Northern Ireland and
the North of England. Specialising in offering designer fragrances (such
as Givenchy perfume) and cosmetics at unbeatable prices Semichem have
developed an impeccable reputation on the high street which they now plan
to move online.

    Last month Semichem prepared for their upcoming television campaign by
dramatically expanding their online product range; offering more than
triple the number of products that were previously available. In addition
to this Semichem expanded their delivery range allowing customers from
not only the UK, but also the majority of Europe, to take advantage of
the fantastic offers.

    As well as broadcasting throughout some of the UK's most popular TV shows
Semichem also have the series of adverts available to view online via
their official youtube channel at
http://www.youtube.com/semichemofficial.

Contacts:
Semichem
30 Bankhead Drive, Edinburgh, EH11 4EQ
+44 (0)870 224 2260
press@moovinonup.com
www.semichem.co.uk

Copyright 2009, Market Wire, All rights reserved.

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