indiDenim and indiTailored Launch New Customization and Social Sharing Features

SAN FRANCISCO, CA, Oct 08 (MARKET WIRE) --
indiDenim (www.indiDenim.com) and indiTailored (www.indiTailored.com),
premium custom clothing brands launched last year by leading online
fashion company, indiCustom (www.indicustom.com), today announced the
unveiling of new visualization features and sophisticated social sharing
technologies for both websites. With the addition of proprietary
cutting-edge design and sharing tools, indiDenim and indiTailored are
offering consumers an unmatched tailored apparel solution and design
community. To celebrate the introduction of their latest features, any
shopper who posts a design to the new indiDenim Design Vault during the
month of October will be entered into a custom jean giveaway.

"Today's online experience is becoming increasingly customized and
community-oriented," says Marybeth Luber, CEO of indiCustom. "Designing
your own apparel, watching it come to life in front of you, sharing it
with others on the web, and ultimately having it made just to your
measurements is more compelling to consumers than ever. It's an engaging
and personalized process that gives shoppers exactly what they want --
clothing made to their precise specifications."

Producing custom fit patterns based on simple information about individual
body shape, indiDenim and indiTailored allow visitors to design their very
own custom premium denim and dress shirts from anywhere, anytime.
Highlights of the new features include: an Online Builder that enables
customers to see their product being built in real-time; the Design Vault
where shoppers can post designs and create their own designer identity,
as well as browse, search, rate and buy products designed by other
customers; Social Network Integration that allows the sharing of designs
via Facebook, Twitter and other sites; and the Digital Closet, which
stores order history, including the customer's perfect fit pattern for
easy re-ordering.

indiDenim has added ten "creative destruction" distressing packages, as
well as new luxurious Japanese, Spanish, and American denim fabrics; and
indiTailored is introducing contrast collar and cuff options and a new
slim fit body style. Other new design details include a seasonally
changing quote label and the shirt's "born on" date sewn into the bottom
of the placket.

All orders come with a Perfect Fit Promise and Worry-Free Shopping
Guarantee, which ensures fit adjustments until 100% satisfaction or your
money back. Shipping is complimentary on all orders worldwide.

For style tips and more, visit the blogs on each brand's website and stay
updated on all denim news by following indiDenim on Facebook at
http://www.facebook.com/indiDenim.

About indiCustom

indiCustom is the leading virtual made-to-order fashion company that is
revolutionizing the way people shop for apparel. Incorporating a
proprietary fit technology, indiCustom enables clients to design their
own apparel according to individual style and exact fit preferences.
Identifying a particularly high demand for custom fit jeans and custom
fit dress shirts, indiCustom introduced independent custom websites in
2008 to cater to men and women worldwide: indiDenim (www.indidenim.com)
and indiTailored (www.inditailored.com).

Media Contact:
KurenT Inc. // 310.397.9025
Destin Judy // Lauren Kay
destin@kurentinc.com // lauren@kurentinc.com

Copyright 2009, Market Wire, All rights reserved.

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