bebe stores, inc. Announces Fiscal First Quarter 2010 Sales

BRISBANE, Calif.--(Business Wire)--
bebe stores, inc. (Nasdaq:BEBE) today reported retail sales of $120.1 million
for the fiscal quarter ended October 3, 2009, a decrease of 23.6% compared to
sales of $157.3 million for the fiscal quarter ended October 4, 2008. Same store
sales for the fiscal quarter ended October 3, 2009 decreased 25.7% compared to a
decrease of 10.8% in the prior year.

As of October 3, 2009, average finished goods inventory per square foot was
approximately 19.4% lower as compared to the prior year.

bebe stores, inc. provides additional information on a recorded message.
Interested parties are invited to listen to the message by calling
1-877-232-3757.

bebe stores, inc. will host a conference call on Thursday, November 5, 2009 at
1:30 P.M. Pacific Time to discuss first quarter results. Interested parties are
invited to listen to the conference by calling 1-866-893-0531. A replay of the
call will be available for approximately one week by calling 1-800-642-1687. A
link to the audio replay will be available on our web site at www.bebe.com
following the conference call.

bebe stores, inc. designs, develops and produces a distinctive line of
contemporary women`s apparel and accessories, which it markets under the bebe,
BEBE SPORT, bbsp, 2b bebe and PH8 brand names. bebe currently operates 307
stores, of which 212 are bebe stores, 33 are 2b bebe stores, 61 are BEBE SPORT
stores and 1 is a bebe accessories store. These stores are located in the United
States, the District of Columbia, Puerto Rico, U.S. Virgin Islands and Canada.
In addition, there is an online store at www.bebe.com.

The statements in this news release and on our recorded message, other than the
historical financial information, contain forward-looking statements that
involve risks and uncertainties that could cause actual results to differ from
anticipated results. Wherever used, the words "expect," "plan," "anticipate,"
"believe" and similar expressions identify forward-looking statements. Any such
forward-looking statements are subject to risks and uncertainties and the
company's future results of operations could differ materially from historical
results or current expectations. Some of these risks include, without
limitation, miscalculation of the demand for our products, effective management
of our growth, decline in comparable store sales performance, ongoing
competitive pressures in the apparel industry, changes in the level of consumer
spending or preferences in apparel, loss of key personnel, difficulties in
manufacturing, disruption of supply, adverse economic conditions, and/or other
factors that may be described in the company's annual report on Form 10-K and/or
other filings with the Securities and Exchange Commission. Future economic and
industry trends that could potentially impact revenues and profitability are
difficult to predict.

bebe stores, inc.
Walter Parks, 415-715-3900
Chief Operating Officer

Copyright Business Wire 2009