'Food Network' Star Jeffrey Saad Teams Up with Omelet King Howard Helmer

Saad celebrates 'eggs without borders' on World Egg Day and talks Good Egg
Project

PARK RIDGE, Ill., Oct. 8 /PRNewswire/ -- If you watched the 2009 season of
"The Next Food Network Star" you know that Jeffrey Saad's "cooking without
borders" style combines flavorful and unexpected ingredients into simple,
delicious dishes in no time. Now, along with the celebration of World Egg Day
on Oct. 9, America's egg farmers are pleased to announce that Jeffrey will
bring that same global and charismatic style as a spokesperson for the
incredible edible egg(TM).

(Photo: http://www.newscom.com/cgi-bin/prnh/20091008/CG89277)

As a "Food Network" contestant, Jeffrey's easygoing personality and
easy-to-follow cooking style reflected the attitude of many of today's home
cooks, who want to provide diverse, tasty, and nutritious meals to their
families yet demand simple recipes, affordable and easily available
ingredients, and a no-fuss approach.

"If any one food can be said to play a major role in virtually every cuisine
around the world, it's the egg," says Jeffrey, who trained formally at the
Culinary Institute of America in Hyde Park, NY. "Eggs are an ideal fit with
today's contemporary and casual style of cooking, not to mention affordable
and nutritious, so I'm especially excited to join America's egg farmers to
talk about how people can benefit from enjoying them in their diet."

World Egg Day and Jeffrey Saad - A Perfect Fit
Jeffrey's introduction on World Egg Day as an incredible edible egg
spokesperson speaks to America's egg farmers' belief in the growing, global
interest in eggs. He has teamed up with the much-beloved World's Fastest
Omelet Maker, Howard Helmer, who has demonstrated how to cook eggs on "Oprah,"
"Good Morning America," and in The New York Times, among hundreds of other
outlets. Along with Howard, Jeffrey will bring his own style and personality.

In celebration of World Egg Day and the events scheduled to take place in more
than 150 countries around the world, Jeffrey and Howard are also contributing
to the Good Egg Project, an initiative by America's egg farmers to educate
people about where eggs come from and to encourage them to eat good and do
good everyday. They're asking egg fans everywhere to take the pledge to "Eat
good. Do good everyday." at www.GoodEggProject.org. For every pledge made,
America's egg farmers will donate one egg - up to a million eggs - to Feeding
America, the nation's largest hunger relief organization. That's in addition
to the more than 12 million eggs America's egg farmers donate annually!
Starting tomorrow, on World Egg Day, be one of the first 20,000 to pledge and
receive a downloadable "Buy One Get One Free" coupon for a dozen eggs from
America's egg farmers.
You can also celebrate World Egg Day by taking a tasty trip across the globe
without leaving your kitchen or dipping into your pocketbook with these new
recipes that reflect Jeffrey's global style:
-- Fried Eggs with Homemade Salsa Verde
-- Scrambled Eggs with Zesty Toppings

-- Dutch Baby Pancake

For more egg recipes and cooking tips, visit the American Egg Board at
www.IncredibleEgg.org.

About the American Egg Board (AEB)
AEB is the U.S. egg producer's link to the consumer in communicating the value
of The incredible edible egg(TM) and is funded from a national legislative
checkoff on all egg production from companies with greater than 75,000 layers,
in the continental United States. The board consists of 18 members and 18
alternates from all regions of the country who are appointed by the Secretary
of Agriculture. The AEB staff carries out the programs under the board
direction. AEB is located in Park Ridge, Ill. Visit www.IncredibleEgg.org for
more information.

About the Good Egg Project
The Good Egg Project is an effort by America's egg farmers and the American
Egg Board to educate people about where eggs come from and encourage people to
pledge to "Eat Good. Do Good Everyday." In addition to the more than 12
million eggs America's egg farmers donate to the hungry annually, for every
pledge made, America's egg farmers will also donate one egg to Feeding
America, the nation's largest hunger relief charity, up to one million eggs.
Visit www.GoodEggProject.org to learn more about modern egg farming and how
to give back to the community and live more healthfully.

For more information, contact:
Egg News Media Hotline
312-233-1211

SOURCE American Egg Board

Egg News Media Hotline, +1-312-233-1211