Fizziology(sm) Measures Social Media Chatter for Entertainment Industry

Uses Volume and Sentiment of Social Media Feeds to Create Entertainment Top 10

HOLLYWOOD, Calif., Oct. 8 /PRNewswire/ -- Real-time social media feeds like
Twitter and Facebook are allowing people in New York to comment on whether a
movie is worth seeing before audiences even buy tickets in Los Angeles. And
now there's a way to measure and track those conversations.

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Introducing Fizziology(sm) -- the first and only chart to measure the world of
entertainment using the world of online conversation. Starting today,
Fizziolo.gy's chart of everything entertainment -- the Weekly Fizz10 -- will
be available at www.fizziolo.gy along with custom research, tracking and
analysis for advertisers, studios, networks and content creators.

There are millions of opinions about entertainment being expressed on
Facebook, Twitter, blogs, message boards and other social networks.
Fizziolo.gy turns these individual opinions into trackable, scored data.
Mentions are measured by volume and analyzed to determine sentiment by trained
social media analysts. Fizziolo.gy uses people rather than automated keywords
because social chatter -- especially in regard to entertainment -- can be
impossible for computers to interpret (for example, "That was a SICK movie!"
can be positive or negative based on context). The Fizziolo.gy combination of
volume and sentiment creates a unique scoring system for entertainment
properties to be compared, ranked and tracked over time.

Jordan Levin, former CEO of the WB Network and current CEO of Generate (a
multiplatform media company), is an early fan of Fizziolo.gy. "The real time
comments of real people within social media are increasingly impacting
entertainment choices for consumers -- what people watch, what people play,
what people listen to. It's been easy to observe something on a case-by-case
basis, like how a particular movie is being reacted to on Twitter. But until
now it has been impossible to look across all social media to see how people
are reacting to everything entertainment related and predict behavior as a
result. This is going to be a valuable tool for entertainment
decision-makers."

"It's the world's biggest, fastest, most honest focus group," says Ben
Carlson, co-creator of Fizziolo.gy. "People have been trying to use social
media to promote. But what they should really do is listen. All of these
online conversations are impacting entertainment. Fizziolo.gy can help
marketers, content creators and other entertainment decision-makers understand
what everyone is talking about -- spotting challenges and opportunities. And
then doing something about them."

Fizziolo.gy is the brainchild of Bradley and Montgomery (BaM), an independent
advertising agency. After using social media to launch successful online
campaigns for Microsoft, MTV and VH1, BaM realized there was a need to
translate individual opinions into data that can be measured, tracked and
analyzed in real time.

Fizziolo.gy launches with current theatrical movie releases, but will grow to
track hundreds of entertainment properties and people from the worlds of
movies, video games, music and TV. The Weekly Fizz10 chart is free to the
public. Custom research tracking and analysis is available for advertisers,
studios, networks and content creators and is already starting to be used by
some of the biggest names in Hollywood.

About Fizziolo.gy
Fizziology LLC (www.fizziolo.gy) ranks the world of entertainment by the world
of online conversation. Fizziolo.gy is dedicated to creating the gold standard
in social media measurement and ranking for the world of entertainment.

About Bradley and Montgomery
Bradley and Montgomery (BaM) works with some of the world's biggest brands,
including Microsoft, VH1, MTV and JPMorgan Chase. BaM has been recognized at
The Webby Awards, The Mark Awards for Cable Marketing Excellence, The One
Show, named Best in Show at the 2006 Creative Media Awards and won Best
Standalone Online Video at the 2009 OMMA Awards. Its campaigns have been
profiled in The Wall Street Journal, The New York Times, the Los Angeles Times
and Fast Company. For more information on BaM, visit www.bamideas.com.

SOURCE Fizziology LLC

Megan Giannini, Fizziology LLC, +1-323-476-1823, pr@fizziolo.gy