Left Behind Games Arrive In 100 Walmart Houston and Dallas Area Stores

Mon Oct 12, 2009 5:33am EDT

* Reuters is not responsible for the content in this press release.

MURRIETA, CA, Oct. 12 /PRNewswire-FirstCall/ - Left Behind Games Inc. (OTC:
LFBG), dba Inspired Media Entertainment, a leading publisher of Christian
video games, are now available in select Walmart stores in the Dallas and
Houston markets. Games are priced at $29.96 & $19.96 and are located among PC
games in Walmart Entertainment departments.
Christian products have gained popular acceptance in the music and book
sections of retailers over recent years. The newest Left Behind and Charlie
Church Mouse PC video games are among three titles being piloted in
approximately 100 Texas Walmart stores for determining customer interest.
For many years, Walmart has sold gospel music and both fictional and
non-fictional Christian books, including the well-known Left Behind book
series which has sold more than 65 million copies. Yet, there are few, if any,
moral or Bible-based video game choices for youth and adults alike.
The demographics in Texas make it an ideal testing ground for Left Behind PC
Games where there are over 23,000 churches(1). Texas ranks first in the nation
in the number of Evangelical Protestants (over 5 million), second in number of
Mainline Protestants (over 1.7 million) and third in number of Catholics(2).
Troy Lyndon, CEO of Inspired Media says, "The US market for Christian video
games could reach $648 Million within the next five years based upon just 3%
of video game sales being in the Christian segment." This projection is based
upon the prediction by PricewaterhouseCoopers that the sale of video game
software will reach $21.6 Billion by 2013 in the US alone.
In an effort to promote the new arrival of the games at Walmart, Inspired
Media has sent out letters of appeal to thousands of Texas-based church
pastors and will continue to do so over a 10 week campaign through Christmas,
which begins today, October 12th. There are almost 25 million residents in
Texas(3), and Christians represent the greater portion of the 49%(2) who claim
that they attend church or synagogue once a week(4).
Inspired Media Entertainment currently publishes six games including
Tribulation Forces, the sequel to the original game LEFT BEHIND: Eternal
Forces, known as the most widely distributed Christian PC game in history. The
Company's LEFT BEHIND branded games is based upon the popular novel series by
Tim LaHaye and Jerry Jenkins which have sold millions of books in 30 languages
worldwide. Inspired Media also offers three games under the Charlie Church
Mouse brand, for ages 2-8 and Keys of the Kingdom for all ages.
Consumers interested in finding the nearest Walmart carrying the games can go
to www.inspiredmedia.com/walmart.

    (1) As listed in online yellowpages.com.
    (2) From a 2006 Gallup survey reported in
    (3) According to Texas Dept. of state health services, it (the 2009
        population) is 24,873,773. See
    (4) As found online at www.texasalmanac.com/religion/

About Left Behind Games Inc.

Left Behind Games Inc., also known as Inspired Media Entertainment
(www.inspiredmedia.com), has become one of the world's leading independent
developers and publishers of quality interactive entertainment products that
perpetuate positive values and appeal to mainstream and faith-based audiences.
For samples for your church or school, you can go to www.inspiredmedia.com.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, and our ability to develop other profitable
titles for current generation platforms, the timely release and significant
market acceptance of our games, the ability to maintain acceptable pricing
levels on our games, our reliance on a primary distribution service provider
for a significant portion of our products, and our ability to raise capital if
needed. Other important factors and information are contained in the Company's
Annual Report on Form 10-K for the fiscal year ended March 31, 2009, in the
section entitled "Risk Factors," and the Company's other periodic filings with
the SEC, which can be accessed via a link from www.inspiredmedia.com on our
Investor Relations page. All forward-looking statements are qualified by these
cautionary statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement, whether as a
result of new information, future events or otherwise.

CONTACT: Public and Investor Relations Contact: MaryLouise Baldridge, (407)
754-4166 direct, marylouise@inspiredmedia.com

SOURCE  Left Behind Games Inc.

Public and Investor Relations Contact: MaryLouise Baldridge, (407) 754-4166
direct, marylouise@inspiredmedia.com
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