Melissa Data Showcases New Data Quality Platform at Oracle OpenWorld 2009

DQ*Plus Basic Gives Customers Affordable Access to Enterprise-Level Data Quality

SAN FRANCISCO--(Business Wire)--
Melissa Data, (www.melissadata.com), in partnership with Acme Data, is expanding
its data quality offerings, creating a "lite" version of DQ*Plus - a leading
data quality solution to clean and consolidate enterprise data. The company is
introducing the lite version, called DQ*Plus Basic, at the Oracle OpenWorld 2009
(booth # 2343).

DQ*Plus Basic provides an "always on" web service that cleans and standardizes
addresses using an intuitive point-and-click interface designed for the business
user. Future functionality will include geocoding, 411 directory assistance
data, and NCOALink® Change of Address.

"By delivering access to data quality solutions like DQ*Plus Basic, at an
affordable price, we`re delivering value to customers in times when they need it
most," said Gary Van Roekel, vice president. "These tools help companies protect
their most valuable asset - their data, and provide immediate ROI by
streamlining operations, making marketing and sales more efficient, and
preventing waste."

DQ*Plus Basic software has connectors for the Oracle E-Business Suite, Siebel
and the Oracle database platform.

To learn more about DQ*Plus Basic, visit www.MelissaData.com/basic.

ABOUT MELISSA DATA

Melissa Data is an active DMA member, as well as a member of the DMA`s List &
Database Council. The company was named #1 in Customer Satisfaction in a 2009
data quality survey report conducted by analyst house, The Information
Difference. Since 1985, Melissa Data has been a leading provider of data quality
solutions with emphasis on U.S., Canadian, and international address and phone
verification, and postal software. Melissa Data is a non-exclusive NCOALink Full
Service Provider Licensee and non-exclusive SuiteLink Interface and Data
Distributor Licensee of the United States Postal Service®. Prices for Melissa
Data products and services are not established, controlled or approved by the
USPS. For more information, visit www.MelissaData.com or call 1-800-MELISSA
(635-4772).

ABOUT ACME DATA

Acme Data is a leading provider of data quality software for enterprises. Acme
Data's suite of integrated products enables businesses to maximize profitability
and customer satisfaction by leveraging customer data within applications and
across the enterprise. DQ*Plus is one in a suite of products that enables
enterprises to build an up-to-date, accurate, unified, and complete view of all
customer accounts within an organization.

The following trademarks are owned by the United States Postal Service: NCOALink
and United States Postal Service.

RMS Public Relations (for Melissa Data)
Shana Starr / Jason Kirshner
949-579-9569 x 802/801
Shana-PR@RMS-Biz.com / Jason-PR@RMS-Biz.com
www.rms-biz.com

Copyright Business Wire 2009