Ford Motor Company Tops Latest Brand Loyalty Ratings From Experian Automotive

Six Ford vehicles among industry's top 10 for having highest customer brand
loyalty

SCHAUMBURG, Ill., Oct. 13 /PRNewswire/ -- Ford Motor Co. vehicles accounted
for six of the top 10 vehicles for customer brand loyalty, according to recent
industry analyses from Experian Automotive.

Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry's
highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent,
57.9 percent and 56 percent of the time, respectively. The Ford Freestyle
(51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the
Ford Focus (47.57 percent) came in ninth.

"Ford had an outstanding performance for brand loyalty in the second quarter
of 2009," said Jeff Anderson, director of Consulting and Analytics for
Experian Automotive. "With six of the top 10 vehicles for customer brand
loyalty, Ford is showing that its products are passing the most important
test: turning happy customers into repeat buyers."

Other top-finishing vehicles included the Toyota Prius (52 percent) in fourth
place, the Chevrolet Impala (51.7 percent) in sixth place, the Toyota Camry
(47.8 percent) at number eight and the Toyota Corolla (47.56 percent) in 10th
place.

"Brand loyalty is a critical element of success, even survival, in today's
challenged auto industry," said Scott Waldron, president of Experian
Automotive. "The ability to retain customers is an important indicator of
product success and commitment to developing long-term customer relationships.
As automakers are scrambling to maintain market share, holding onto current
customers has never been more important."

These loyalty findings, along with analysis of other industry trends, were the
result of Experian Automotive's latest quarterly industry study looking at
results from the first half of 2009. A recorded presentation of Experian
Automotive's full industry analysis can be viewed at
https://www2.gotomeeting.com/register/309875578.

About Experian Automotive
Experian Automotive, a part of Experian, delivers information services to
manufacturers, dealers, finance and insurance companies, and consumers.
Experian® helps automotive clients increase customer loyalty, target and win
new business, and make better lending and vehicle purchase decisions. Its
National Vehicle Database, housing more than 625 million vehicles, along with
Experian's credit, consumer and business information assets, meets the
industry's growing demand for an integrated information source. Experian's
advanced decision support services help clients turn this information into
improved business results. Experian technology supports top automotive
businesses, including eBay Motors, CarsDirect.com, CarMax and NADAguides.com.
For more information on Experian Automotive and its suite of services, visit
our Web site at http://www.experianautomotive.com.

About Experian
Experian is the leading global information services company, providing data
and analytical tools to clients in more than 65 countries. The company helps
businesses to manage credit risk, prevent fraud, target marketing offers and
automate decision making. Experian also helps individuals to check their
credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2009, was $3.9 billion. Experian employs approximately 15,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao
Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks
of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of
their respective owners.

Contacts: Christopher Fielder
Experian Public Relations
1 224 698 8628
christopher.fielder@experian.com

Mike DeVilling
DeVilling Group for Experian Automotive
1 248 875 4207
mjdevilling@yahoo.com

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Jeffery Anderson
http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88492

SOURCE Experian Automotive

Christopher Fielder of Experian Public Relations, +1-224-698-8628,
christopher.fielder@experian.com; or Mike DeVilling of DeVilling Group,
+1-248-875-4207, mjdevilling@yahoo.com, for Experian Automotive