ViVu Closes $3 Million Series A Funding Round

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Tue Oct 13, 2009 9:00am EDT

Company Announces Commercial Release of Enterprise-Class Participative Event
Platform for Webcasts and Online Video Collaboration
SUNNYVALE, Calif.--(Business Wire)--
ViVu, Inc. (www.vivu.tv), the company that creates solutions to transform the
way people interact using video, today announced that it has raised its Series A
round of financing led by Inventus Capital Partners, and with participation from
Draper Fisher Jurvetson, Quest Ventures and serial entrepreneur Bill Carrico.
The $3 million cash infusion will enable the company to bring its flagship video
service to market, which includes business development and product marketing
efforts. 

"As an active participant in the emergence and growth of Silicon Valley and
India, I see hundreds of investment opportunities each year," said Kanwal Rekhi,
co-founder and managing director at Inventus Capital Partners. "ViVu's founding
team is what first caught our attention but they sealed the deal by
demonstrating a real solution for an existing market need and backing it up with
early customer success. ViVu is on the path to redefining the way corporate
communications and e-training are conducted today." 

ViVu developed a ground-breaking interactive communications technology that
provides a solution for meeting organizers to create, publish and manage
high-quality video events as effortlessly as with audio conference calls today.
The technology enables live video participation from a PC, Macintosh or smart
phone without any proprietary downloads and seamlessly integrates with most of
the popular streaming video and conference solutions. ViVu is targeted at
enterprises and is being used in a variety of ways, including: online meetings,
sales presentations, training sessions, and large online events. 

For example, next week, ViVu will power a live webcast from Digital Hollywood
Fall from October 19th-22nd in Santa Monica, CA. The webcast will showcase
speaker presentations in real-time, as well as allow virtual conference
participation that includes the ability to interact with speakers, other
attendees and remote participants using live video and Twitter. Join the
conversation at http://www.digitalhollywoodlive.com/. 

"Our vision for interactively connecting people via video, with an experience
that`s equal to being there, is becoming a fast reality," said Sudha Valluru,
co-founder and CEO of ViVu. "Particularly with the realities of today`s economy
and tight travel budgets, ViVu has proven to be a viable alternative to
face-to-face interaction." 

Tony Perkins, founder and editor of AlwaysOn, said: "We used ViVu to power the
live webcast of our AlwaysOn Stanford Summit this past July and the execution
was absolutely flawless - bringing in an additional 10,000 virtual attendees
from 80 different countries. ViVu`s innovative solution enabled our live
audience to engage in real-time conversation with both users watching online
from around the world and event attendees - a first-of-its-kind experience that
proved to be a truly disruptive force for changing the way large events such as
ours is hosted." 

The Solution

The ViVu video service is hosted in the cloud and delivered as interactive
Video-as-a-Service (iVaaS). It already has successful deployments in several
Fortune 500 companies for participative webinars, e-training and web video
collaboration. The technology provides:

* An integrated scheduling approach - Users can schedule and invite customers
and associates to web video meetings as easily as making any other appointment.
Using the ViVu portal, users can initiate a meeting on-the-fly or schedule one
for later, a task made even easier by the solution`s seamless integration with
Google Gmail and plug-in for Microsoft Outlook. 
* A truly participative experience- ViVu`s unique auditorium view provides an
efficient and productive interface for a virtual classroom feel, allowing the
host to make a quick glance through all the participants and interact with them
both individually and as a group. 
* Comprehensive communication management - The presenter and viewers can
interact with one another in a variety of ways (including audio and text) - with
live video interaction being the most innovative and natural. The ViVu
experience includes full desktop content and application sharing between
participants for a more hands-on experience, a polling capability, as well as
the ability to engage in interactive Q&A via chat or Twitter - complete with a
screening capability to designate the comments public or private. 
* An instant multimedia archive - A capability that allows for an end-to-end
synchronized archive of all presented content (i.e. video, slides), along with
participant interactions (i.e. Twitter messages). With a simple mouse click, a
TiVo-like playback is created for viewing - just as if you were there. 
* Valuable event analytics - After the event is over, the event portal provides
access to the recorded event and associated data that includes each
participant`s means of access, network domain, time spent in the session, and
overall quality of experience.

"Our initial seed investment in ViVu and continued support through the Series A
round proves the strong belief we have in the company`s success," said Tim
Draper, managing director at Draper Fisher Jurvetson. "With the domain
experience of the team, laser-focus on quality and its vision for what`s
possible in the web video collaboration space, ViVu brings a game-changing
proposition to market that we believe to be a winner." 

The Team

ViVu was founded in 2008 by startup veterans from Cisco, Alcatel-Lucent and a
team of IIT graduates.

* Sudha Valluru is co-founder, chairman and CEO of ViVu and brings over 20 years
of experience in video, telecommunications and call centers. Most notably, he
was vice president at NetDevices (acquired by Alcatel-Lucent) and architect of
the first enterprise-quality IP video streaming server in the market at Precept
(acquired by Cisco). 
* Siva Kiran is co-founder and chief architect of ViVu, having boasting rights
for being the youngest Java Certified Programmer in the world and writing
several patents. Most recently, Kiran was with IBM Research; and prior to that,
he worked at Alcatel-Lucent and Yahoo! Research.

Joining Sudha and Siva on the Board of Directors will be John Dougery, managing
director at Inventus Capital Partners; Joel Yarmon, associate at Draper Fisher
Jurvetson; and Bill Carrico, founder of Bridge Communications (acquired by
3Com), Network Computing Devices and Precept and Packet Design. 

Pricing & Availability

The solution is available now, for a single user license starting at $49/month
for unlimited online meetings and can be purchased at
https://secure.vivu.tv/portal/buyNow.jsp. For a 30-day free trial, please
register at https://secure.vivu.tv/portal/register.jsp. ViVu also offers both
branded and on-premise versions of its service. Those interested in speaking
with a ViVu sales representative for details can contact sales@vivu.tv or
408.792.7120. 

ViVu, the ViVu logo are registered trademarks of ViVu Inc. in the United States
and certain other countries. All other trademarks mentioned in this document are
the property of their respective owners.

Storyboard PR
Kim Barsi, 415-516-5863
kim@storyboardpr.com

Copyright Business Wire 2009

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