Wildly Popular Extreme Relaxation(TM) Beverage drank(TM) Gains Additional Mississippi Distributor To Accommodate Growing Demand

Wildly Popular Extreme Relaxation(TM) Beverage drank(TM) Gains Additional
Mississippi Distributor To Accommodate Growing Demand
Bluff City Distributors Signs Agreement to Distribute drank(TM) Relaxation
Beverage Through 13 Counties

HOUSTON and NATCHEZ, Miss., Oct. 13 /PRNewswire-FirstCall/ -- Innovative
Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the
company has entered into an agreement with Bluff City Distributors of Natchez,
MS to bring the company's signature relaxation beverage, drank(TM), to 13
counties in South Central Mississippi.

With more than 30 years servicing the south central region of Mississippi,
Bluff City Distributors has well-established relationships with scores of key
retail accounts throughout the area. drank(TM) will join Bluff City
Distributors lineup of high-quality, non-alcoholic products including
Everfresh® Juice, Jones(TM) sodas, Clearly Canadian® and Big Shot® Soda.

"New and exciting beverages drive sales and increase profits for the retailers
we serve. As distributors, we are always on the lookout for the hottest new
products, especially beverages such as drank(TM) which, with its built-in fan
base of dedicated consumers, attracts customers to stores," said Mike
Thompson, president of Bluff City Distributors.

"In just more than one year after its launch, drank(TM) has become a
pop-culture phenomenon across the United States," said Peter Bianchi, CEO of
Innovative Beverage Group. "We are pioneering the calming beverage sector -
an entirely new functional beverage category. Part of our success is due to
the strong relationships with major beverage wholesalers like Bluff City
Distributors who ensure we continue to satisfy the massive national demand for
drank(TM)."

With a slogan of "slow your roll(TM)," drank(TM) is the antithesis of the herd
of energy drinks crowding the functional beverage sector. Since launching in
select markets in early 2008, drank(TM) has quickly become the go-to beverage
for people looking to relax their mind and body with a calming blend of
melatonin, rose hips and valerian root.

Bluff City Distributors joins an extensive and growing roster of regional
distributors that have added drank(TM) to their New Age beverage lineup. For
more information about drank(TM), please visit: www.drankbeverage.com, call
877-DRANK-02 or follow the brand on Twitter - www.twitter.com/slowyourroll.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation
headquartered in Houston, Texas that engages in the distribution and wholesale
of products in the New Age beverage category. The Company recently launched
its first proprietary product drank(TM). Dubbed the world's first extreme
relaxation beverage, drank(TM) was created to induce a natural calming and
soothing effect when consumed. drank(TM) is a lightly carbonated grape
flavored beverage formulated with natural calming agents including melatonin,
rose hips, and valerian root. drank(TM) is sold in prominent purple, signature
16 ounce cans bearing the slogan "slow your roll' and is available in
convenience and grocery outlets in a growing number of regions throughout the
United States. Innovative Beverage Group began operations as a distributor for
well known national brands of beverage products including Jolt, Rock Star,
Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although
the Company continues to distribute many of these well known brands in the
greater Houston area, the expansion of Innovative's proprietary product
division has become foremost in their business model. Recent corporate
strategies have been focused on the marketing and distribution of drank(TM) to
accommodate the growing demand for the product. Innovative Beverage Group is
also currently working to add additional proprietary products to its line that
will complement drank(TM) and provide consumers with an array of new and
unique concepts in the New Age beverage category.

All company and/or product names are trademarks and/or registered trademarks
of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements
Certain oral statements made by management from time to time and certain
statements contained in press releases and periodic reports issued by
Innovative Beverage Group, Inc., (the "Company"), as well as those contained
herein, that are not historical facts are "forward-looking" statements within
the meaning of Section 21E of the Securities and Exchange Act of 1934, and
because such statements involve risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Forward-looking statements, including those in Management's
Discussion and Analysis, are statements regarding the intent, belief, or
current expectations, estimates, or projections of the Company, its directors,
or its officers about the Company and the industry in which it operates and
are based on assumptions made by management. Forward-looking statements
include without limitation statements regarding: (a) the Company's strategies
regarding growth and business expansion, including future acquisitions; (b)
the Company's financing plans; (c) trends affecting the Company's financial
condition or results of operations; (d) the Company's ability to continue to
control costs and to meet its liquidity and other financing needs; (e) the
declaration and payment of dividends; and (f) the Company's ability to respond
to changes in customer demand and regulations. Although the Company believes
that its expectations are based on reasonable assumptions, it can give no
assurance that the anticipated results will occur. When issued in this report,
the words "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates," and similar expressions are generally intended to identify
forward-looking statements.

For media samples, product photography and additional information, contact
Avalanche Strategic Communications at 201-488-0049 or email
drankpr@avalanchepr.com

SOURCE Innovative Beverage Group Holdings, Inc.

Eric Fischgrund of Beckerman Public Relations, drankpr@beckermanpr.com,
+1-201-465-8008