American Students Invited to Participate in the First American Math Challenge

"The Human Calculator®" + Educational Online Games = Kids Excited about Math

NEW YORK, Oct. 13 /PRNewswire/ -- Count down to the American Math Challenge!
From November 9 - 16, 2009, middle school students nationwide, ages 9-14, can
sign up free of charge to compete online against other American students of
similar age and ability in real time, 60-second mental arithmetic challenges.

The American Math Challenge is hosted by The MATHCOUNTS Foundation, a
non-profit that promotes middle school mathematics, and powered by Mathletics,
the learning platform from 3P Learning, the global leader in online
mathematics education.

Students can register starting October 12, 2009 by logging on to
www.americanmathchallenge.com. The student with the highest score will be
declared American Math Champion and receive a Minted Gold Medal. Up to three
top students will be chosen to represent the United States as Team Ambassadors
on World Math Day, in March 2010. Last year, more than two million students
from 204 countries participated.

Best-selling author and Guinness World Record Holder as the "Fastest Human
Calculator" Scott Flansburg is Ambassador for the Challenge. Flansburg earned
his title for his ability to process numbers with amazing speed and calculator
accuracy.

Now, "The Human Calculator®" (a nickname given to him by television host Regis
Philbin) is using his extraordinary gift to inspire students, teachers and
"non-math" people, demonstrating that arithmetic really can be as easy as "0,
1, 2, 3."

"Students compete in a multi-player game environment, inclusive of all levels
of math ability, making math exciting," Flansburg notes. "Results show that
participants will make significant improvement in their mental arithmetic
skills and have fun in the process. All school children and homeschoolers are
invited to participate."

As the Ambassador for the American MathChallenge and World Math Day, Flansburg
will heighten students' and teachers' awareness of the world's biggest
education event. The partnership is built on inspiring enthusiasm and passion
for math in every student, regardless of their background.

In his 20-plus years of teaching math, Flansburg has been interviewed on
Oprah, The Tonight Show with Jay Leno, The Ellen DeGeneres Show, Dateline NBC,
ABC's Good Morning America, LarryKing Live, Howard Stern and The Discovery
Channel's How'd They Do That?

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SOURCE Mathletics

Jodi Bannerman, +1-212-871-3020, ext. 107, jbannerman@jgordonassociates.com