Strategy Analytics: Smartphone Owners Use Less than Six Applications Regularly

Android Users Keep Fewest Applications
BOSTON--(Business Wire)--
Even though smartphone users download multiple applications to their devices,
the recent Strategy Analytics Wireless Smartphone Strategies insight,
"Smartphone Owners Only Use Half of Installed Applications Regularly," shows
that only about four to six applications are consistently used on a regular
basis.This report provides an overview of how many applications have been
downloaded and are still installed, and how frequently these applications are
used.

By surveying mobile Smartphone users in the US and the UK, Strategy Analytics
has found that Smartphone users in the UK now install as many applications on
their phones as their US counterparts. While Apple users in both countries
download and install the most applications, they do not necessarily use the
installed applications any more than other Smartphone users do on a regular
basis. Android users report that they have removed one-third of the apps that
they had installed on their Smartphones, while BlackBerry users keep almost all
of the applications they download.

Commented Christopher Dodge, Analyst in the Strategy Analytics User Experience
Practice, "Only 57% of all Smartphone applications device are being used
regularly."

Paul Brown, Senior Analyst at Strategy Analytics added, "Application developers
need to ensure that their application is useful, usable and compelling in order
to ensure it will be used regularly and not just downloaded, used a couple of
times, and then discarded."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence
focused on opportunities and disruptive forces in the areas of Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with
offices in the UK, France, Germany, Japan, S. Korea and China, Strategy
Analytics works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information, please
visit http://www.strategyanalytics.com/

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Strategy Analytics
US Contact:
Christopher Dodge, +1 619-947-3983
cdodge@strategyanalytics.com
or
European Contact:
Paul Brown, +44(0) 1908 423 612
pbrown@strategyanalytics.com

Copyright Business Wire 2009