AdBrite(R) Launches Open Source Platform for Data, Integrating 3rd Party Data Providers at No Additional Cost to Advertisers

AdBrite(R) Launches Open Source Platform for Data, Integrating 3rd Party Data
Providers at No Additional Cost to Advertisers

SAN FRANCISCO, Oct. 13 /PRNewswire/ -- AdBrite, the first fully transparent ad
exchange, has created a revolutionary Open Source Platform for integrating
multiple 3rd party data partners (e.g. AlmondNet and Exelate). AdBrite's Open
Source Platform enables all advertisers on every single impression and for
every campaign to take advantage of all available 3rd party data without
paying any additional CPM. By including all pertinent 3rd party data into its
black box optimization engine, AdBrite is able to achieve optimal ad targeting
and drive the highest possible ROI for every advertiser on every campaign.

"By including all available 3rd party data into every single targeting
decision made by the algorithms within our marketplace, we have truly
revolutionized how the ad exchange system works. We have created a system
where multiple auctions - for inventory and data - happen at the same time.
It's completely seamless to the advertiser. Any time and anywhere that data
(internal or 3rd party) will yield better results for any customer's campaign,
AdBrite will use it. And best of all, we'll pay for it. Our goal is to make
sure that our advertisers meet their performance and ROI objectives when they
enter the AdBrite marketplace and our publishers achieve the greatest possible
yield on their impressions," said Iggy Fanlo, CEO of AdBrite.

"We are excited to be working with the AdBrite exchange as a fully integrated
data provider. Our open platform enables us to partner with AdBrite to provide
advertisers access to eXelate targeting data on over 150M US uniques spanning
nearly 100 segments and sub-segments boosting the quality and effectiveness of
advertiser targeting solutions and driving more effective results for their
clients," said Mark S. Zagorski, Chief Revenue Officer of eXelate.

"AdBrite is one of the leading players in the online advertising ecosystem and
we are pleased to provide them with access to our 130+ segments of behavioral
purchase-intent data," said Michael Benedek, VP-Business Development of
AlmondNet."

About AdBrite:

Serving over 1 billion impressions a day on over 110,000 sites, AdBrite is The
Internet's Ad Marketplace®. AdBrite has created a completely transparent and
effective advertising exchange focused on maximizing ROI for advertisers and
publisher yield through best-in-class targeting and optimization technology.
AdBrite's auction-driven pricing, real time bidding and API functionality
combined with a self-service account management interface gives our customers
unparalleled access to campaign information.

AdBrite, Inc. was founded by Philip Kaplan and Gidon Wise in 2002 and is
headquartered in San Francisco, California. AdBrite is backed by venture
capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui
Ventures. AdBrite and The Internet's Ad Marketplace are registered trademarks
of AdBrite, Inc. For more information, visit http://www.adbrite.com.

About eXelate:

The eXelate Targeting eXchange is the world's first and largest open
marketplace for behavioral targeting data. Via data sellers including vertical
publishers, social networks and e-commerce sites and data buyers such as ad
agencies, networks, media optimization platforms and exchanges, eXelate
powerfully drives the concept of "Data Anywhere. Audience Everywhere". Through
participation on the eXchange, data buyers build an instant behavioral
targeting function and optimize their campaign delivery, while data sellers
gain insight on their audience, control over their data distribution, and
build a new privacy-friendly income stream. The eXchange includes over 40 top
ad network/agency buyers and dozens of leading publishers, who deliver
targeting data on more than 150M unique users in lucrative verticals including
Business-to-Business, Auto, Travel, Finance, Shopping and registration-based
Demographics. For more information please visit www.exelate.com.

About AlmondNet:

Founded in 1998, AlmondNet Inc. is a New York-based media and advertising
technology company that owns, operates, and licenses technology solutions and
Intellectual Property that enable publishers, marketers, and their
representative networks and agencies to benefit from a data-enabled Internet
advertising market. As part of its mission, AlmondNet operates the Internet's
leading data trader (aggregator, organizer, and distributor) and marketplace,
providing all partners with one-stop-shop access to 130 segments of scalable,
purchase-intent data on US-based consumers in a privacy-sensitive manner.
AlmondNet is a Board member of the Network Advertising Initiative
www.networkadvertising.org. For more information, please visit
www.almondnet.com.

CONTACT: Ashley Chatley of AdBrite, +1-415-995-3287, achatley@adbrite.com

SOURCE AdBrite

Ashley Chatley of AdBrite, +1-415-995-3287, achatley@adbrite.com