HOOTERS Makes Good Approach for Brand's First Bowling Alley

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Tue Oct 13, 2009 2:49pm EDT

Nearly World Famous Franchise Introduces Triple-Play Concept of Casino,
Bowling and Entertainment Dining to Seattle Market







RENTON, Wash., Oct. 13 /PRNewswire/ -- On the heels of September's highly
successful Grand Opening of HOOTERS South Park Casino and Dueling Piano Bar,
the 'nearly world famous' franchise opens a Renton location unlike any of its
kind complete with casino, restaurant and, for the first time ever, a bowling
lounge. 


The new casino-bowl-restaurant combo location will open to the public on
Tuesday, October 27th following renovations to the former Cascade Lanes. 
Remodeling features to the 29,000sf facility include: 24 newly refurbished and
modernized lanes; over 50 42" LCD flat panel TVs; 15 table games in a 4,000sf
casino; as well as HOOTERS' signature orange and white motif.


"I think that bowling is a quintessentially American form of entertainment,
just like HOOTERS," said Ed Pilarz, president of Altium Development Group,
parent company of the new Renton franchise.  "You bowl with your buddies, you
bowl with the girls next door.  It's unpretentious fun.  Now pair that with a
casino, great food and fun HOOTERS Girls.  What more could you want?  Everyone
we've talked with in Renton is really excited, and I think proud, to have the
very first HOOTERS bowling lounge."


With 50 42" LCD flat panels hung throughout the alley for guests to keep track
of the bowling games, as well as the marquee sporting contests of the day, and
HOOTERS' signature menu delivered right to your lane, HOOTERS Bowling Lounge
is dedicated to serving bowlers of all ages and expertise with the same
personable, girl-next-door quality that has kept this "delightfully tacky yet
unrefined" franchise in play for over 25 years.


Throughout the month of October, all Washington HOOTERS locations will show
their support of breast cancer awareness vis a vis the "Healthy HOOTERS"
campaign. Every customer who wears pink or donates a gently worn bra will
receive 20% their total purchase of merchandise or food and a portion of the
proceeds will benefit the Susan G. Komen for the Cure® Foundation. 


Games at the HOOTERS of Renton
Bowling leagues open at HOOTERS on November 1st and reservations are nearly
filled.  For league play inquiries contact Jeanne Murphy at (253) 820-5167. 
The HOOTERS of Renton will also feature a combination of table games: Texas
Hold'em, Blackjack, Spanish 21, Pai Gow, Mini Baccarat and 4-Card Poker across
a 4,000sf modern casino floor. HOOTERS of Renton is located at 17034 116th
Avenue Southeast.


Community Stewardship
Also important to the HOOTERS business is community involvement, activated by
volunteerism from HOOTERS Girls as well as direct financial support of local
charities.  As part of its grand opening celebrations the HOOTERS of Renton
will be donating a portion of its profits to the Cystic Fibrosis Foundation of
Washington.


ABOUT HOOTERS
HOOTERS of America, Inc. is the Atlanta-based operator and franchiser of over
450 HOOTERS locations in 43 states in the US and around the globe.  The casual
beach-theme establishments feature "oldies" jukebox music, sports on
television, and a menu that includes seafood, sandwiches, salads and spicy
chicken wings.  The HOOTERS system employs over 25,000 people - over 15,000 of
which are HOOTERS Girls. The "nearly world famous" HOOTERS Girls are the
cornerstone of the HOOTERS concept, and as part of their job, these
all-American cheerleaders make promotional and charitable appearances in their
respective communities.


Altium Development Group, parent company of the HOOTERS franchise of Western
Washington currently operates stores in Tacoma and Lake Union.  In addition to
imminent openings in South Park and Renton the company is planning additional
openings in the Western Washington market in the spring and summer of 2010.






SOURCE  HOOTERS of Renton

Kendahl Damico, +1-773-447-0908, kdamico@agencythreesixty.com, or Bill
Bracken, +1-312-316-7070, bill@agencythreesixty.com, both of AGENCY 360, for
HOOTERS of Renton
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