TotalPaas Launches Hyperlocal Media Portal Platform for Community Leaders

- New Social Media Marketing Platform Enables Communities to Monetize Portals -
SAN FRANCISCO--(Business Wire)--
TotalPaas, Inc., a new Web-based technology innovator, today announces the
launch of the company offering a hyperlocal social media-marketing platform for
community leaders building personalized online communities. TotalPaas debuts its
platform to service providers such as telecommunications and cable companies,
newspaper publishers and health companies seeking to build and monetize
community focused portals.

Utilizing the TotalPaas portal technology called PortalPaas, community leaders
can efficiently deploy their online social platform serving local news and
events while fostering community exchanges of what`s happening in the
neighborhood. PortalPaas enables the delivery of hyperlocal personalized content
based on member interests, activities, news, social groups and media choices.
Through personalization and behavior relevancy analysis, PortalPaas drives up
hang time, captivates the audience, promotes local economic growth and allows
monetization of the portal from effective delivery of targeted local
advertisements.

"TotalPaas offers ways for our partners to deepen their brands in the community;
grow revenue from untapped local ads, protect market share from churn while
increasing hang time and driving up revenue," states Tami Tran, president and
CEO of TotalPaas, Inc. "We focus on simplifying people`s lives with relevant
hyperlocal information that is personalized to gain productivity on a daily
basis."

The TotalPaas business model enables its qualified partners to develop initial
Web sites free of charge under a revenue sharing plan or alternatively invest
through a subscription model. Partners can quickly augment their revenue with
expanded services when leveraging their existing local content and existing
sales forces to build local advertising revenue on their community social media
portal. TotalPaas offers a jump start package to revenue comprised of three key
components working together: PortalPaas, a powerful social media platform,
CommunityPaas, an online community-minded sales and marketing program and
CloudPaas, a platform hosted service. TotalPaas makes building and deploying a
local social community platform simple, less expensive and faster to market.

Advantages for communications service providers include:

* Lowering customer churn rate
* Augmenting the current revenue model
* Profiting from a technology franchise business model

Newspaper publishers benefit from:

* Launching new personalized sites easily with minimum investment
* Establishing new revenue streams with more sites for more ad positions
* Increasing reach and hang time

Health companies can:

* Educate patients with quality content
* Promote community health programs
* Build presence and trust

TotalPaas, Inc. offers a personalized hyperlocal social media-marketing platform
addressing the demand from service providers, newspaper publishers and health
companies for ways to expand their revenue opportunities. Utilizing PortalPaas,
local communities are strengthened with the freshest local information
connecting both consumers and businesses together, which results in local
economic growth. With industry surveys demonstrating that 66% of online searches
are for local businesses and 61% of these searches result in purchases, we
expect a great market response and traffic ramp up in 2010. TotalPaas, Inc. is
headquartered in San Francisco, California, USA. Join us as a partner by
visiting our contact page, www.totalpaas.com, or calling 650-887-5018. Further
information is available at http://www.totalpaas.com/press.php.

Note to editors:

TotalPaas, PortalPaas, CommunityPaas, and CloudPaas are trademarks of TotalPaas,
Inc. All other company, organization, product or alliance names mentioned herein
remain the property of their respective owners.

TotalPaas, Inc.
Kristi Furrer, 650-887-5018 x 102
Vice President, Corporate Marketing
kfurrer@totalpaas.com
www.totalpaas.com

Copyright Business Wire 2009